viernes, 24 de junio de 2011

"Netflix a un año vista en España, estamos negociando con ellos". Entrevista a Eudald Domenech de InOutTv, primera parte

Random Act of Kindness

http://himarketing.es/2011/04/las-marcas-mas-buenas-conectaran-con-los-consumidores/
------------------------------------------------------------------------
Disclaimer
The information in this email and any attachments may contain proprietary and confidential information that is intended for the addressee(s) only. If you are not the intended recipient, you are hereby notified that any disclosure, copying, distribution, retention or use of the contents of this information is prohibited. When addressed to our clients or vendors, any information contained in this e-mail or any attachments is subject to the terms and conditions in any governing contract. If you have received this e-mail in error, please immediately contact the sender and delete the e-mail.

1 Facebook fan is worth 20 visits to a company’s website, says report.

The ROI of social media for businesses is often discussed, but establishing an answer has never been easy. But Hitwise, the “leader in online competitive intelligence”, has arrived at a very precise formula for establishing the value of Facebook fans.
With nearly 700m users, Facebook is a behemoth – businesses shouldn’t ignore the potential value of tapping into such a large userbase. So how much, exactly, is a Facebook fan worth?
Well, Hitwise has leveraged its data sets and shown that 1 Facebook fan is apparently equal to 20 additional visits to a retailer’s website over the course of a year. So, if you have 1,000 Facebook fans, that means an extra 20,000 visits to your site. According to Hitwise:
“The figure of 1 fan = 20 extra visits to a website uses a unique methodology that combines Hitwise data with data from social media experts Techlightenment. We took the top 100 retailers ranked in the Hitwise Shopping and Classifieds category and benchmarked visits to those websites against the number of fans those brands had on their Facebook page. We then also looked at the propensity for people to search for those retail brands after a visit to Facebook using our Search Sequence tool.”
This new ROI figure has been released in support of Hitwise’s new ‘Facebook Fan Acquisition and Analysis’ service. And the figure could well be right, but translating the overall ROI of Facebook into monetary terms is still not easy.
And some would argue that it’s not really all that necessary to establish a direct ROI, with the actual value being the openness and transparency afforded to customers across social networks.

Social Monitor tracks and warns you of dangerous social app connections

My bet is that you’d be really surprised to see how many apps and sites that you’ve given access to your Facebook, Twitter and LinkedIn accounts. While the overwhelming majority of sites don’t have anything nefarious planned, there’s always the bad egg.
Unsubscribe.com, the site that lets you easily unsubscribe from the spam in your Internet life, has released a new product called Social Monitor that will not only scan the ones that you have installed presently, but will also monitor the authorizations you’re asked to give via its plugin for Chrome, Firefox and others.
First off, here’s how it looks:

Mind you, my list of authorized apps is incredibly long, but this will give you a bit of a peek. I could choose to get rid of every app in bulk, but there are a few of these that I’d like to keep. That said, it’s worth noting that not everything that Social Monitor recommends for removal is necessarily a bad app.
For example, as you can see in the shot above, FitFu is listed as a high level of access, questionable reputation and it is recommended that I remove the app. However, I know exactly what FitFu does, and I’m perfectly OK with its permissions so that recommendation is a bit arbitrary.
Regardless, Social Monitor is a really handy tool. Quite simply, I’m terrible at keeping track of what apps I’ve let have access to my social sites and this makes it easier, you just need to use a bit of discernment in order to make the most of the product.
Another handy feature of the service is that, if your friends have an app installed that you’ve removed, it gives you the ability to notify them. That way, if you happen to find out about an app gone rogue, you can keep your network up to date along with you.
Want to get started with Social Monitor? Just head over to Unsubscribe.com, sign up and download the extension for the browser of your choice. From there, a quick scan and you’re ready to go.

jueves, 23 de junio de 2011

miércoles, 22 de junio de 2011

En la era del televisor conectado, Apple quiere decir algo

User Generated Content by the Numbers [Infographic]

Ad Measurement Coalition Aims to End GRP Arguments

Mercedes-Benz plantea lanzar una tienda de aplicaciones para sus coches

Mercedes-Benz plantea lanzar una tienda de aplicaciones para sus coches - http://pulse.me/s/joFs

Crea promociones efectivas para tu página de Facebook

Crea promociones efectivas para tu página de Facebook - http://pulse.me/s/jikY

Bing no despega

Bing no despega - http://pulse.me/s/jOdi

LG Smarty dispuesto a convertir tu televisor en un modelo conectado

LG Smarty dispuesto a convertir tu televisor en un modelo conectado - http://pulse.me/s/jcoB

Foursquare ya tiene oficialmente 10 millones de usuarios -

Foursquare ya tiene oficialmente 10 millones de usuarios - http://pulse.me/s/j3PU

lunes, 20 de junio de 2011

Google adquiere SageTV para darle un empujón a Google TV




SageTV, una plataforma de código abierto pensada para estar en los televisores, ha revelado que ha sido adquirida por Google. El equipo de desarrolladores pronto se unirá a los homónimos del gigante de Mountain View, tal y como podemos leer en la web oficial de SageTV:
[...] como desarrolladores [Google] han jugado un papel clave en el éxito de SageTV, creemos que nuestra visión compartida de una tecnología abierta ayudará a seguir mejorando la experiencia del entretenimiento online. Estamos impacientes para unirnos a Google, y aunque aún no tenemos nada específico que anunciaros en estos momentos animamos a los desarrolladores interesados a mandarnos un correo.
Google TV no está llamando mucho la atención desde que se presentó, de modo que con esta compra la compañía debe de querer acelerar o mejorar su desarrollo sabiendo el peligro que hay cuando no se habla de una tecnología (¿alguien se acuerda de Google Wave?). De todos modos, hay programada una actualización de la plataforma en cuanto Android 3.1 aterrice que debería llamar la atención al permitir las aplicaciones de terceros y por lo tanto crear todo un ecosistema basado en Android alrededor de nuestros televisores.
¿En qué puede contribuir Sage dentro del proyecto de Google TV? En el vídeo superior podéis ver un vídeo de sus funciones del año pasado, donde ya tenía integración con no pocos servicios de vídeo en internet y estaba presente tanto en televisores como móviles, tablets y ordenadores. Seguro que los responsables de esta plataforma libre harán buenas contribuciones dentro de Google. El resultado lo podremos ver en el futuro, cuando Google TV esté a nuestro alcance.

jueves, 2 de junio de 2011

miércoles, 1 de junio de 2011

El problema del Android Market con las aplicaciones de pago

El problema del Android Market con las aplicaciones de pago - http://pulsene.ws/1N3Qw

Google empieza a cobrar por las extensiones de ubicación en AdWords

Google empieza a cobrar por las extensiones de ubicación en AdWords - http://pulsene.ws/1N25R

Twitter lanza un botón para que los usuarios te puedan seguir desde tu web

Twitter lanza un botón para que los usuarios te puedan seguir desde tu web - http://pulsene.ws/1N5si

Hearst compra hachette España

El grupo Hearst culmina la compra en España de Hachette Filipacchi - http://pulsene.ws/1NCUq

Intel turns your Facebook account into a museum pieceFacebook

German 'Spotify clone' Simfy gets Facebook integration before SpotifyEurope

The Second Generation Twitter: Adwords and photo sharing ready to hatch.

http://thenextweb.com/socialmedia/2011/05/31/the-second-generation-twitter-adwords-and-photo-sharing-ready-to-hatch/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+TheSocialMediaChannel+%28TNW+Social+Media%29