Adiós 2017, bienvenido 2018: balance, deseos y retos de los profesionales del sector @StarcomSpain @desquinas @Blue449ES https://t.co/90hUUbKmNs

Adiós 2017, bienvenido 2018: balance, deseos y retos de los profesionales del sector @StarcomSpain @desquinas @Blue449ES https://t.co/90hUUbKmNs

— Miguel López-Guzmán (@Miguel_LG) December 28, 2017

https://t.co/TbArW7kGHZ

https://t.co/TbArW7kGHZ

— Miguel López-Guzmán (@Miguel_LG) December 27, 2017

Facebook Pages Can Now Add Click-to-WhatsApp Buttons to Their Boosted Organic Posts https://t.co/asKjUFDDv8

Facebook Pages Can Now Add Click-to-WhatsApp Buttons to Their Boosted Organic Posts https://t.co/asKjUFDDv8

— Miguel López-Guzmán (@Miguel_LG) December 27, 2017

Kantar Millward Brown predice cambios drásticos en el ecosistema publicitario digital en 2018 https://t.co/Wicqxs4joF

Kantar Millward Brown predice cambios drásticos en el ecosistema publicitario digital en 2018https://t.co/Wicqxs4joF

— Miguel López-Guzmán (@Miguel_LG) December 21, 2017

Why Time Earned Should Be Video's New Standard https://t.co/r4MbShzrg7

Why Time Earned Should Be Video's New Standardhttps://t.co/r4MbShzrg7

— Miguel López-Guzmán (@Miguel_LG) December 20, 2017

Adobe: 62% of brands will take their programmatic media trading in-house by 2022 https://t.co/NtXBHAcFNW

Adobe: 62% of brands will take their programmatic media trading in-house by 2022https://t.co/NtXBHAcFNW

— Miguel López-Guzmán (@Miguel_LG) December 20, 2017

EE UU pone fin a la neutralidad en la Red impulsada por Obama https://t.co/pjctg85lNt

EE UU pone fin a la neutralidad en la Red impulsada por Obama https://t.co/pjctg85lNt

— Miguel López-Guzmán (@Miguel_LG) December 14, 2017

Brands Now Get The Right ROI From Digital https://t.co/DUHymoZXVK

Brands Now Get The Right ROI From Digitalhttps://t.co/DUHymoZXVK

— Miguel López-Guzmán (@Miguel_LG) December 14, 2017

Print Isn’t Dead! These 7 Great Ads Showed the Medium at Its Best in 2017 https://t.co/sdGPZtq1oa

Print Isn’t Dead! These 7 Great Ads Showed the Medium at Its Best in 2017https://t.co/sdGPZtq1oa

— Miguel López-Guzmán (@Miguel_LG) December 14, 2017

Instagram ya permite el seguimiento de hashtags https://t.co/3Otff0DToa

Instagram ya permite el seguimiento de hashtagshttps://t.co/3Otff0DToa

— Miguel López-Guzmán (@Miguel_LG) December 13, 2017

YouTube TV is now available in more than 80 markets https://t.co/q7fnYTVNq0

YouTube TV is now available in more than 80 marketshttps://t.co/q7fnYTVNq0

— Miguel López-Guzmán (@Miguel_LG) December 13, 2017

Majority of consumers would withhold data despite benefit https://t.co/6BzACcPtWW

Majority of consumers would withhold data despite benefithttps://t.co/6BzACcPtWW

— Miguel López-Guzmán (@Miguel_LG) December 12, 2017

MRC Releases Digital Audience Standard, Incorporates 'Duration Weighting' https://t.co/VCTA7xF9vE

MRC Releases Digital Audience Standard, Incorporates 'Duration Weighting'https://t.co/VCTA7xF9vE

— Miguel López-Guzmán (@Miguel_LG) December 11, 2017

Marketers need to shift data focus https://t.co/Rjq2IsGE3Y

Marketers need to shift data focushttps://t.co/Rjq2IsGE3Y

— Miguel López-Guzmán (@Miguel_LG) December 11, 2017

IAB prepara un estándar para que la industria digital cumpla con la nueva legislación europea https://t.co/lr0kkzJSDO

IAB prepara un estándar para que la industria digital cumpla con la nueva legislación europeahttps://t.co/lr0kkzJSDO

— Miguel López-Guzmán (@Miguel_LG) December 8, 2017

TV Tunes In To People-Based Marketing, The Next Data-Driven Frontier https://t.co/lr1xDIy6TK

TV Tunes In To People-Based Marketing, The Next Data-Driven Frontierhttps://t.co/lr1xDIy6TK

— Miguel López-Guzmán (@Miguel_LG) December 7, 2017

YouTube's Most Watched Ads For 2017 https://t.co/RqwKVtTIbF

YouTube's Most Watched Ads For 2017https://t.co/RqwKVtTIbF

— Miguel López-Guzmán (@Miguel_LG) December 7, 2017

Facebook earmarks a 'few billion dollars' for live sports https://t.co/a3j2NzA8Va

Facebook earmarks a 'few billion dollars' for live sportshttps://t.co/a3j2NzA8Va

— Miguel López-Guzmán (@Miguel_LG) December 7, 2017

Defining, evaluating and validating target audiences https://t.co/scks5CA0pB

Defining, evaluating and validating target audienceshttps://t.co/scks5CA0pB

— Miguel López-Guzmán (@Miguel_LG) December 7, 2017

The Rise Of Adviser Brands In The Mobile Journey https://t.co/JglGmaKgBf

The Rise Of Adviser Brands In The Mobile Journeyhttps://t.co/JglGmaKgBf

— Miguel López-Guzmán (@Miguel_LG) December 5, 2017

Facebook anuncia un Messenger para niños | https://t.co/3UXpRfATC0

Facebook anuncia un Messenger para niños | https://t.co/3UXpRfATC0

— Miguel López-Guzmán (@Miguel_LG) December 4, 2017

Apple's New Operating System Will Kill the Cookie (and That's OK) https://t.co/zmXbkPR2k7

Apple's New Operating System Will Kill the Cookie (and That's OK)https://t.co/zmXbkPR2k7

— Miguel López-Guzmán (@Miguel_LG) December 4, 2017

Google revenue buoyed by Ads.txt adoption https://t.co/payis1TsSK

Google revenue buoyed by Ads.txt adoptionhttps://t.co/payis1TsSK

— Miguel López-Guzmán (@Miguel_LG) December 4, 2017

How Does Traditional TV Compete With Ad-Free Services? https://t.co/we1eqvo6Vh

How Does Traditional TV Compete With Ad-Free Services?https://t.co/we1eqvo6Vh

— Miguel López-Guzmán (@Miguel_LG) November 30, 2017

Juego de estrategias en el tablero de la televisión: Filmin se asocia con Vodafone https://t.co/mtAoNBlXaW

Juego de estrategias en el tablero de la televisión: Filmin se asocia con Vodafone https://t.co/mtAoNBlXaW

— Miguel López-Guzmán (@Miguel_LG) November 30, 2017

Are ads eroding the public’s faith in journalism and enabling fake news culture? https://t.co/7jYHFSe5lR

Are ads eroding the public’s faith in journalism and enabling fake news culture?https://t.co/7jYHFSe5lR

— Miguel López-Guzmán (@Miguel_LG) November 29, 2017

AppNexus DSPs will switch off ad networks that are not named in publishers’ ads.txt files https://t.co/LOneHYRabf

AppNexus DSPs will switch off ad networks that are not named in publishers’ ads.txt fileshttps://t.co/LOneHYRabf

— Miguel López-Guzmán (@Miguel_LG) November 29, 2017

To Dodge Ad Blockers, This Bank Ran Banner Ads in Newspapers Instead https://t.co/bwAXOhAakg

To Dodge Ad Blockers, This Bank Ran Banner Ads in Newspapers Insteadhttps://t.co/bwAXOhAakg

— Miguel López-Guzmán (@Miguel_LG) November 28, 2017

Good versus bad data: why the source is everything in location https://t.co/aeXKXnRLu1

Good versus bad data: why the source is everything in locationhttps://t.co/aeXKXnRLu1

— Miguel López-Guzmán (@Miguel_LG) November 24, 2017

Why net neutrality matters https://t.co/A4xZf4I2Ca

Why net neutrality mattershttps://t.co/A4xZf4I2Ca

— Miguel López-Guzmán (@Miguel_LG) November 24, 2017

Wallapop se apunta a la publicidad digital de la mano de @StarcomSpain, https://t.co/XFx99RLFDY @antoniodurante

Wallapop se apunta a la publicidad digital de la mano de @StarcomSpain, https://t.co/XFx99RLFDY @antoniodurante

— Miguel López-Guzmán (@Miguel_LG) November 24, 2017

Industry Opinion: How will the FCC's Net Neutrality decision impact the marketing landscape? https://t.co/Be5f2HXcLp

Industry Opinion: How will the FCC's Net Neutrality decision impact the marketing landscape?https://t.co/Be5f2HXcLp

— Miguel López-Guzmán (@Miguel_LG) November 23, 2017

End of net neutrality threatens higher prices https://t.co/AeOYDst1cx

End of net neutrality threatens higher priceshttps://t.co/AeOYDst1cx

— Miguel López-Guzmán (@Miguel_LG) November 23, 2017

Global brands gain upper hand https://t.co/isTUCqXNH2

Global brands gain upper handhttps://t.co/isTUCqXNH2

— Miguel López-Guzmán (@Miguel_LG) November 22, 2017

How to Define Purchase Intent in the Data Age https://t.co/HpcTeApBPa

How to Define Purchase Intent in the Data Agehttps://t.co/HpcTeApBPa

— Miguel López-Guzmán (@Miguel_LG) November 21, 2017

Programmatic needs context-aware software https://t.co/Dr26TVTdIJ

Programmatic needs context-aware softwarehttps://t.co/Dr26TVTdIJ

— Miguel López-Guzmán (@Miguel_LG) November 21, 2017

Zero-Data Media Could Be The Future Of Digital Advertising https://t.co/baWlfaw3b1

Zero-Data Media Could Be The Future Of Digital Advertising https://t.co/baWlfaw3b1

— Miguel López-Guzmán (@Miguel_LG) November 20, 2017

Live Longer -- Stop Checking https://t.co/FgrBHlSJXT

Live Longer -- Stop Checkinghttps://t.co/FgrBHlSJXT

— Miguel López-Guzmán (@Miguel_LG) November 17, 2017

Digital in detention: can cross-platform measurement help ease industry anguish? https://t.co/JND4bgsWee

Digital in detention: can cross-platform measurement help ease industry anguish?https://t.co/JND4bgsWee

— Miguel López-Guzmán (@Miguel_LG) November 17, 2017

Why 86% of Brands Plan to Take Part of Their Programmatic Spend In-House https://t.co/vXvJbe2v2i

Why 86% of Brands Plan to Take Part of Their Programmatic Spend In-Househttps://t.co/vXvJbe2v2i

— Miguel López-Guzmán (@Miguel_LG) November 17, 2017

Llegan las etiquetas de compra in-stream a Instagram, ¿qué implican para usuarios y marcas? https://t.co/uYg60j4Dtp via @ZenithESP

Llegan las etiquetas de compra in-stream a Instagram, ¿qué implican para usuarios y marcas? https://t.co/uYg60j4Dtp via @ZenithESP

— Miguel López-Guzmán (@Miguel_LG) November 17, 2017

A Deeper Look Into How People Use Facebook Messenger and Similar Channels https://t.co/4CaaHH3EtX

A Deeper Look Into How People Use Facebook Messenger and Similar Channelshttps://t.co/4CaaHH3EtX

— Miguel López-Guzmán (@Miguel_LG) November 17, 2017

News Publishers Unveil 'Trust Indicators,' Walled Gardens Agree To Incorporate https://t.co/NBYCNVRQKO

News Publishers Unveil 'Trust Indicators,' Walled Gardens Agree To Incorporatehttps://t.co/NBYCNVRQKO

— Miguel López-Guzmán (@Miguel_LG) November 17, 2017

El digital y la necesidad de una medición única total https://t.co/viuu3P28lc

El digital y la necesidad de una medición única totalhttps://t.co/viuu3P28lc

— Miguel López-Guzmán (@Miguel_LG) November 16, 2017

La mitad de los compradores online abandona una compra si no tiene su tipo de entrega preferido https://t.co/QIq0n4Dv9m

La mitad de los compradores online abandona una compra si no tiene su tipo de entrega preferidohttps://t.co/QIq0n4Dv9m

— Miguel López-Guzmán (@Miguel_LG) November 15, 2017

Why brand advertisers are shifting to attention-based metrics https://t.co/DfzrBXeQpq

Why brand advertisers are shifting to attention-based metricshttps://t.co/DfzrBXeQpq

— Miguel López-Guzmán (@Miguel_LG) November 15, 2017

Amazon Developing a Free, Ad-Supported Version of Prime Video https://t.co/glD18I9pqL

Amazon Developing a Free, Ad-Supported Version of Prime Videohttps://t.co/glD18I9pqL

— Miguel López-Guzmán (@Miguel_LG) November 14, 2017

The Digital Double Standard https://t.co/XtLkVFcKN3

The Digital Double Standardhttps://t.co/XtLkVFcKN3

— Miguel López-Guzmán (@Miguel_LG) November 14, 2017

IAB research demonstrates word-of-mouth marketing opportunity for brands among OTT audiences https://t.co/imLbwc3vHK

IAB research demonstrates word-of-mouth marketing opportunity for brands among OTT audienceshttps://t.co/imLbwc3vHK

— Miguel López-Guzmán (@Miguel_LG) November 14, 2017

Fire TV Stick: Amazon lanza en España su ‘stick’ para la televisión inteligente https://t.co/iY7TOMPBlc

Fire TV Stick: Amazon lanza en España su ‘stick’ para la televisión inteligente https://t.co/iY7TOMPBlc

— Miguel López-Guzmán (@Miguel_LG) November 10, 2017

Streaming Tech Reaches Third Of Universe, Eroding 'Traditional TV' Viewing https://t.co/jEDt30ftpw

Streaming Tech Reaches Third Of Universe, Eroding 'Traditional TV' Viewinghttps://t.co/jEDt30ftpw

— Miguel López-Guzmán (@Miguel_LG) November 8, 2017

Digital transforms the concept of loyalty https://t.co/4BhqtLfmBg

Digital transforms the concept of loyaltyhttps://t.co/4BhqtLfmBg

— Miguel López-Guzmán (@Miguel_LG) November 8, 2017

Study: Originals Drive OTT Subscriptions https://t.co/5C2d6JxgKB

Study: Originals Drive OTT Subscriptionshttps://t.co/5C2d6JxgKB

— Miguel López-Guzmán (@Miguel_LG) November 7, 2017

Google and Salesforce will pool data for advertisers as part of mammoth cloud deal https://t.co/NxctQDEztI

Google and Salesforce will pool data for advertisers as part of mammoth cloud dealhttps://t.co/NxctQDEztI

— Miguel López-Guzmán (@Miguel_LG) November 7, 2017

Forrester Predicts More Companies Will Replace CMOs With Chief Growth Officers in 2018 https://t.co/oViYxNdA3D

Forrester Predicts More Companies Will Replace CMOs With Chief Growth Officers in 2018https://t.co/oViYxNdA3D

— Miguel López-Guzmán (@Miguel_LG) November 7, 2017

AppNexus readies buy-side push with ‘industry first’ programmable DSP launch https://t.co/RlzIioggaR

AppNexus readies buy-side push with ‘industry first’ programmable DSP launchhttps://t.co/RlzIioggaR

— Miguel López-Guzmán (@Miguel_LG) November 7, 2017

P&G Ad Strategy Bounces Back After Cutting Out Sites From Media Buys https://t.co/xemtFcJwpo

P&G Ad Strategy Bounces Back After Cutting Out Sites From Media Buyshttps://t.co/xemtFcJwpo

— Miguel López-Guzmán (@Miguel_LG) November 6, 2017

El comercio electrónico aún no llega al supermercado | Economía | EL PAÍS https://t.co/z9zUEQBttj

El comercio electrónico aún no llega al supermercado | Economía | EL PAÍS https://t.co/z9zUEQBttj

— Miguel López-Guzmán (@Miguel_LG) November 5, 2017

How data is continuing to change the face of retail https://t.co/yRyGsBaXDc

How data is continuing to change the face of retailhttps://t.co/yRyGsBaXDc

— Miguel López-Guzmán (@Miguel_LG) November 3, 2017

Rubicon Project will drop buy-side fees as part of its ongoing transparency drive https://t.co/6Qdlp5AcxF

Rubicon Project will drop buy-side fees as part of its ongoing transparency drivehttps://t.co/6Qdlp5AcxF

— Miguel López-Guzmán (@Miguel_LG) November 3, 2017

Snapchat Is Finally Opening Up Pixel Tracking for Marketers to Measure Cross-Platform Stats https://t.co/o4A2ibzESa

Snapchat Is Finally Opening Up Pixel Tracking for Marketers to Measure Cross-Platform Statshttps://t.co/o4A2ibzESa

— Miguel López-Guzmán (@Miguel_LG) November 2, 2017

Nielsen Unveils Its Stack, Wants To Be Your End-To-End Solution https://t.co/tDSfOM8MPu

Nielsen Unveils Its Stack, Wants To Be Your End-To-End Solutionhttps://t.co/tDSfOM8MPu

— Miguel López-Guzmán (@Miguel_LG) November 2, 2017

MRC Finalizes Mobile Ad Measurement Guidelines https://t.co/yedXFFRsYX

MRC Finalizes Mobile Ad Measurement Guidelineshttps://t.co/yedXFFRsYX

— Miguel López-Guzmán (@Miguel_LG) November 2, 2017

Amazon's advertising division grew 58% in Q3 https://t.co/kxoHGoBwav

Amazon's advertising division grew 58% in Q3https://t.co/kxoHGoBwav

— Miguel López-Guzmán (@Miguel_LG) October 31, 2017

Location Data: The Next Logical Step For Remarketing https://t.co/apNWZNqI76

Location Data: The Next Logical Step For Remarketinghttps://t.co/apNWZNqI76

— Miguel López-Guzmán (@Miguel_LG) October 31, 2017

'Stranger Things' Sweaters Start of New Netflix Model https://t.co/jvp6qaCw8R

'Stranger Things' Sweaters Start of New Netflix Modelhttps://t.co/jvp6qaCw8R

— Miguel López-Guzmán (@Miguel_LG) October 30, 2017

No More 'Dark Posts': Facebook to Reveal All Ads https://t.co/whViBYRwIp

No More 'Dark Posts': Facebook to Reveal All Adshttps://t.co/whViBYRwIp

— Miguel López-Guzmán (@Miguel_LG) October 30, 2017

YouTube's Milestone: Users Now Watch 100 Million Hours Per Day On TV Sets https://t.co/dfheCPnzfC

YouTube's Milestone: Users Now Watch 100 Million Hours Per Day On TV Setshttps://t.co/dfheCPnzfC

— Miguel López-Guzmán (@Miguel_LG) October 30, 2017

YouTube TV Worked Live Footage Into Its Ads in World Series https://t.co/sUT19q8C4l

YouTube TV Worked Live Footage Into Its Ads in World Serieshttps://t.co/sUT19q8C4l

— Miguel López-Guzmán (@Miguel_LG) October 27, 2017

The New Transparency: Are You a Data 'Have' or 'Have-Not'? https://t.co/gOMPv5Pxrq

The New Transparency: Are You a Data 'Have' or 'Have-Not'?https://t.co/gOMPv5Pxrq

— Miguel López-Guzmán (@Miguel_LG) October 27, 2017

Rubicon Project debuts open source server-to-server header bidding offering https://t.co/BOaUOAX1BD

Rubicon Project debuts open source server-to-server header bidding offeringhttps://t.co/BOaUOAX1BD

— Miguel López-Guzmán (@Miguel_LG) October 25, 2017

Publishers Are Really Not Going to Like Facebook’s Latest News Feed Test https://t.co/XnyuRU8s1R

Publishers Are Really Not Going to Like Facebook’s Latest News Feed Testhttps://t.co/XnyuRU8s1R

— Miguel López-Guzmán (@Miguel_LG) October 25, 2017

Nielsen propone una manera de descifrar la audiencia de Netflix: escuchar a nuestras teles https://t.co/umu6NGqxjv

Nielsen propone una manera de descifrar la audiencia de Netflix: escuchar a nuestras teleshttps://t.co/umu6NGqxjv

— Miguel López-Guzmán (@Miguel_LG) October 20, 2017

Google Shopping Automates Pricing, Availability https://t.co/TWqgbnirJs

Google Shopping Automates Pricing, Availabilityhttps://t.co/TWqgbnirJs

— Miguel López-Guzmán (@Miguel_LG) October 20, 2017

Pinterest introduces search advertising https://t.co/rcaypCCbJI vía @campaignmag

Pinterest introduces search advertising https://t.co/rcaypCCbJI vía @campaignmag

— Miguel López-Guzmán (@Miguel_LG) October 20, 2017

How Google aims to bring TV advertising into the 21st century https://t.co/1PKef6gdlP

How Google aims to bring TV advertising into the 21st centuryhttps://t.co/1PKef6gdlP

— Miguel López-Guzmán (@Miguel_LG) October 20, 2017

Amazon Lets Brands Polish Product Pages -- for $500,000 -- With New Videos https://t.co/3N9NW5mlmp

Amazon Lets Brands Polish Product Pages -- for $500,000 -- With New Videoshttps://t.co/3N9NW5mlmp

— Miguel López-Guzmán (@Miguel_LG) October 19, 2017

Is Efficiency Killing Brands? https://t.co/zj0hMYUw6O

Is Efficiency Killing Brands?https://t.co/zj0hMYUw6O

— Miguel López-Guzmán (@Miguel_LG) October 19, 2017

Bruselas se prepara para afrontar el fin de los coches diésel y de gasolina https://t.co/IrUn11DsY1

Bruselas se prepara para afrontar el fin de los coches diésel y de gasolina https://t.co/IrUn11DsY1

— Miguel López-Guzmán (@Miguel_LG) October 19, 2017

Nielsen Says It Can Now Measure Netflix Streaming https://t.co/81GJoMav6a

Nielsen Says It Can Now Measure Netflix Streaminghttps://t.co/81GJoMav6a

— Miguel López-Guzmán (@Miguel_LG) October 19, 2017

Media giants agree to digital ad gold standard https://t.co/UfqfcAshWO

Media giants agree to digital ad gold standardhttps://t.co/UfqfcAshWO

— Miguel López-Guzmán (@Miguel_LG) October 19, 2017

The rise of the expert (and fall of celebrity) https://t.co/EZQKTcygIK

The rise of the expert (and fall of celebrity)https://t.co/EZQKTcygIK

— Miguel López-Guzmán (@Miguel_LG) October 18, 2017

Facebook Just Bought The Top Teen App. Here's What You Need To Know https://t.co/w78a93DzGF

Facebook Just Bought The Top Teen App. Here's What You Need To Knowhttps://t.co/w78a93DzGF

— Miguel López-Guzmán (@Miguel_LG) October 17, 2017

Alibaba takes on Amazon https://t.co/8ZCCkcsOOf

Alibaba takes on Amazonhttps://t.co/8ZCCkcsOOf

— Miguel López-Guzmán (@Miguel_LG) October 17, 2017

How brands should prepare for GDPR https://t.co/XYqowN6lFC

How brands should prepare for GDPRhttps://t.co/XYqowN6lFC

— Miguel López-Guzmán (@Miguel_LG) October 16, 2017

Industry groups aim to ‘banish' bad ad formats | https://t.co/DnXLjc3nEG

Industry groups aim to ‘banish' bad ad formats | https://t.co/DnXLjc3nEG

— Miguel López-Guzmán (@Miguel_LG) October 16, 2017

Facebook now lets users order food https://t.co/nNq07sHWSy

Facebook now lets users order foodhttps://t.co/nNq07sHWSy

— Miguel López-Guzmán (@Miguel_LG) October 16, 2017

Are Media, Tech Companies Merging Into One Entity? https://t.co/bOcomSGqWC

Are Media, Tech Companies Merging Into One Entity? https://t.co/bOcomSGqWC

— Miguel López-Guzmán (@Miguel_LG) October 10, 2017

Where Are They Now? The Role Of Location Data In Customer Journey Mapping https://t.co/H6LSSQiVvo

Where Are They Now? The Role Of Location Data In Customer Journey Mappinghttps://t.co/H6LSSQiVvo

— Miguel López-Guzmán (@Miguel_LG) October 10, 2017

Binge-Watching Impacting Live TV Stats https://t.co/M0d6Q0kZ9X

Binge-Watching Impacting Live TV Stats https://t.co/M0d6Q0kZ9X

— Miguel López-Guzmán (@Miguel_LG) October 10, 2017

Septiembre: 61% de campañas no programáticas. Solo 18% totalmente programáticas,según IAB https://t.co/SvIKpBY9tK

Septiembre: 61% de campañas no programáticas. Solo 18% totalmente programáticas,según IABhttps://t.co/SvIKpBY9tK

— Miguel López-Guzmán (@Miguel_LG) October 10, 2017

Un horario de máxima audiencia bajo mínimos https://t.co/NJ3u3ZeyTM

Un horario de máxima audiencia bajo mínimos https://t.co/NJ3u3ZeyTM

— Miguel López-Guzmán (@Miguel_LG) October 8, 2017

Los medios españoles comienzan a implementar ads.txt para luchar contra el fraude publicitario https://t.co/uCDAUmarti

Los medios españoles comienzan a implementar ads.txt para luchar contra el fraude publicitariohttps://t.co/uCDAUmarti

— Miguel López-Guzmán (@Miguel_LG) October 2, 2017

Salesforce opens up its second-party data marketplace https://t.co/EuoMXIOZwW

Salesforce opens up its second-party data marketplacehttps://t.co/EuoMXIOZwW

— Miguel López-Guzmán (@Miguel_LG) October 2, 2017

Why Cookie Blocking Is a Good Thing https://t.co/WpOYoAUBA5

Why Cookie Blocking Is a Good Thinghttps://t.co/WpOYoAUBA5

— Miguel López-Guzmán (@Miguel_LG) October 2, 2017

El Asistente de Google comienza a estar disponible en televisores a través de Android TV https://t.co/XvXc2fWOmt

El Asistente de Google comienza a estar disponible en televisores a través de Android TVhttps://t.co/XvXc2fWOmt

— Miguel López-Guzmán (@Miguel_LG) September 29, 2017

Starcom gana la cuenta de medios de Codorníu https://t.co/zC5OnBgV0g

Starcom gana la cuenta de medios de Codorníuhttps://t.co/zC5OnBgV0g

— Miguel López-Guzmán (@Miguel_LG) September 28, 2017

comScore Launches Activation Division For Created Audience Segments https://t.co/X9AClbnI9N

comScore Launches Activation Division For Created Audience Segmentshttps://t.co/X9AClbnI9N

— Miguel López-Guzmán (@Miguel_LG) September 27, 2017

Targeting Is Programmatic TV’s Killer App https://t.co/34fzGkCqLr

Targeting Is Programmatic TV’s Killer Apphttps://t.co/34fzGkCqLr

— Miguel López-Guzmán (@Miguel_LG) September 27, 2017

Radiografía de "los inalcanzables": consumidores a los que es (casi) imposible impactar. https://t.co/24hXVYxocW

Radiografía de "los inalcanzables": consumidores a los que es (casi) imposible impactar. https://t.co/24hXVYxocW

— Miguel López-Guzmán (@Miguel_LG) September 26, 2017

YouTube Lets Brands Make Thousands of Videos From One Ad https://t.co/vt57cAGrJN

YouTube Lets Brands Make Thousands of Videos From One Adhttps://t.co/vt57cAGrJN

— Miguel López-Guzmán (@Miguel_LG) September 25, 2017

Facebook lets brands target ads based on offline behavior https://t.co/gsWR9YaDha

Facebook lets brands target ads based on offline behaviorhttps://t.co/gsWR9YaDha

— Miguel López-Guzmán (@Miguel_LG) September 22, 2017

Google abandona el programa 'First Click Free' https://t.co/DWwxgRcfFf

Google abandona el programa 'First Click Free'https://t.co/DWwxgRcfFf

— Miguel López-Guzmán (@Miguel_LG) September 20, 2017

Los precios de la publicidad suben casi un 13% en el segundo trimestre del año https://t.co/oDBXCE85fl

Los precios de la publicidad suben casi un 13% en el segundo trimestre del añohttps://t.co/oDBXCE85fl

— Miguel López-Guzmán (@Miguel_LG) September 19, 2017

Apple's Move to Kill Cookies Brings Plea From Six Major Trade Associations https://t.co/iEi8NhmsSI

Apple's Move to Kill Cookies Brings Plea From Six Major Trade Associationshttps://t.co/iEi8NhmsSI

— Miguel López-Guzmán (@Miguel_LG) September 18, 2017

Burger King Opened a Bus Line in Brussels to Take People to Its One Restaurant There https://t.co/lVZT7AI6oH

Burger King Opened a Bus Line in Brussels to Take People to Its One Restaurant Therehttps://t.co/lVZT7AI6oH

— Miguel López-Guzmán (@Miguel_LG) September 18, 2017

Why Signal Planning Is the Most Compelling Media Planning Innovation in Decades https://t.co/amdcU0MWEa

Why Signal Planning Is the Most Compelling Media Planning Innovation in Decadeshttps://t.co/amdcU0MWEa

— Miguel López-Guzmán (@Miguel_LG) September 18, 2017

As Cord Cutting Accelerates, U.S. TV Ad Spending Is Expected to Fall https://t.co/fJ21ONr6vO

As Cord Cutting Accelerates, U.S. TV Ad Spending Is Expected to Fallhttps://t.co/fJ21ONr6vO

— Miguel López-Guzmán (@Miguel_LG) September 14, 2017

Amazon Is Opening Up Its Ads Business and Marketers See a Big Opportunity to Shake Up Search https://t.co/xHjegdwJG8

Amazon Is Opening Up Its Ads Business and Marketers See a Big Opportunity to Shake Up Searchhttps://t.co/xHjegdwJG8

— Miguel López-Guzmán (@Miguel_LG) September 13, 2017

Brand safety or performance? https://t.co/iGHrES1NVM

Brand safety or performance?https://t.co/iGHrES1NVM

— Miguel López-Guzmán (@Miguel_LG) September 13, 2017

The True Costs of Ignoring Online Brand Safety https://t.co/KDS30he9kK

The True Costs of Ignoring Online Brand Safetyhttps://t.co/KDS30he9kK

— Miguel López-Guzmán (@Miguel_LG) September 13, 2017

Why are media planners still planning like it's 2009? https://t.co/4phMBb0qa9

Why are media planners still planning like it's 2009?https://t.co/4phMBb0qa9

— Miguel López-Guzmán (@Miguel_LG) September 13, 2017

IAB Launches New Push Against EU Privacy Proposal https://t.co/RlhhvijAEU

IAB Launches New Push Against EU Privacy Proposalhttps://t.co/RlhhvijAEU

— Miguel López-Guzmán (@Miguel_LG) September 13, 2017

Llega Sky a España, así se compara con Netflix, HBO y otros servicios de vídeo bajo demanda https://t.co/05y0xzloB3

Llega Sky a España, así se compara con Netflix, HBO y otros servicios de vídeo bajo demanda https://t.co/05y0xzloB3

— Miguel López-Guzmán (@Miguel_LG) September 12, 2017

Display ads, driven by social and video, to breach over 50% of internet ad spend by 2019, says @ZenithESP https://t.co/6mGkPT7MQK

Display ads, driven by social and video, to breach over 50% of internet ad spend by 2019, says @ZenithESPhttps://t.co/6mGkPT7MQK

— Miguel López-Guzmán (@Miguel_LG) September 11, 2017

Más madera: la británica Sky también llega a España para competir con Netflix https://t.co/3KhRZ0fGi2 @ZenithESP

Más madera: la británica Sky también llega a España para competir con Netflix https://t.co/3KhRZ0fGi2 @ZenithESP

— Miguel López-Guzmán (@Miguel_LG) September 8, 2017

El 5G, una tecnología que cambiará nuestra rutina y nuestro bolsillo | Economía | EL PAÍS https://t.co/CnjB8F5gD8

El 5G, una tecnología que cambiará nuestra rutina y nuestro bolsillo | Economía | EL PAÍS https://t.co/CnjB8F5gD8

— Miguel López-Guzmán (@Miguel_LG) September 6, 2017

LinkedIn lanza Audience Network, para llevar el contenido patrocinado a aplicaciones de terceros https://t.co/MY1k7KiVGq

LinkedIn lanza Audience Network, para llevar el contenido patrocinado a aplicaciones de terceros https://t.co/MY1k7KiVGq

— Miguel López-Guzmán (@Miguel_LG) September 6, 2017

Digital Advertising Is Facing Its Ultimate Moment of Truth, and Billions of Dollars Are at Stake https://t.co/4RpPtdB9C3

Digital Advertising Is Facing Its Ultimate Moment of Truth, and Billions of Dollars Are at Stakehttps://t.co/4RpPtdB9C3

— Miguel López-Guzmán (@Miguel_LG) September 6, 2017

Verizon taps personal data https://t.co/QrvHsxz1zf

Verizon taps personal datahttps://t.co/QrvHsxz1zf

— Miguel López-Guzmán (@Miguel_LG) September 6, 2017

Capturing dark social activity can help brands avoid data commodification https://t.co/nSDh8ndCkw

Capturing dark social activity can help brands avoid data commodificationhttps://t.co/nSDh8ndCkw

— Miguel López-Guzmán (@Miguel_LG) September 4, 2017

Is There Value In 6-Second TV Spots? https://t.co/XzHNlJUunr

Is There Value In 6-Second TV Spots?https://t.co/XzHNlJUunr

— Miguel López-Guzmán (@Miguel_LG) September 4, 2017

Internet y los canales de pago asedian el gran negocio de la tele en abierto | Economía | EL PAÍS https://t.co/jfz5FmwLn7

Internet y los canales de pago asedian el gran negocio de la tele en abierto | Economía | EL PAÍS https://t.co/jfz5FmwLn7

— Miguel López-Guzmán (@Miguel_LG) September 3, 2017

Google launches AdSense User First beta to test if fewer ads & better targeting can make more money for publishers https://t.co/KldvWsFM0l

Google launches AdSense User First beta to test if fewer ads & better targeting can make more money for publishershttps://t.co/KldvWsFM0l

— Miguel López-Guzmán (@Miguel_LG) September 1, 2017

Why content creators are becoming the cornerstone of performance marketing https://t.co/UhHIItztXK

Why content creators are becoming the cornerstone of performance marketinghttps://t.co/UhHIItztXK

— Miguel López-Guzmán (@Miguel_LG) August 31, 2017

WhatsApp empieza a verificar perfiles de empresa https://t.co/4pEEh1Wz9Y

WhatsApp empieza a verificar perfiles de empresahttps://t.co/4pEEh1Wz9Y

— Miguel López-Guzmán (@Miguel_LG) August 31, 2017

Survey: More consumers seeking to buy directly from brands vs. retailers https://t.co/bJFNOkZDYa

Survey: More consumers seeking to buy directly from brands vs. retailershttps://t.co/bJFNOkZDYa

— Miguel López-Guzmán (@Miguel_LG) August 31, 2017

Modern consumers expect immediate service | WARC https://t.co/Kpk5kNMPKA

Modern consumers expect immediate service | WARC https://t.co/Kpk5kNMPKA

— Miguel López-Guzmán (@Miguel_LG) August 31, 2017

Condé Nast and Facebook Are Debuting a Virtual-Reality Dating Show https://t.co/TNNDqsDuj3

Condé Nast and Facebook Are Debuting a Virtual-Reality Dating Showhttps://t.co/TNNDqsDuj3

— Miguel López-Guzmán (@Miguel_LG) August 30, 2017

Google To Refund Advertisers From Fake Traffic On DoubleClick, Adds Safeguards https://t.co/fDDGbBkTK6

Google To Refund Advertisers From Fake Traffic On DoubleClick, Adds Safeguardshttps://t.co/fDDGbBkTK6

— Miguel López-Guzmán (@Miguel_LG) August 30, 2017

Whoppercoin is a cryptocurrency you can eat or trade - The Verge https://t.co/jjaYLZLJNS

Whoppercoin is a cryptocurrency you can eat or trade - The Verge https://t.co/jjaYLZLJNS

— Miguel López-Guzmán (@Miguel_LG) August 30, 2017

How Do Virtual And Augmented Tech Fit Into Retail Reality? https://t.co/wP1G8WQ78w

How Do Virtual And Augmented Tech Fit Into Retail Reality?https://t.co/wP1G8WQ78w

— Miguel López-Guzmán (@Miguel_LG) August 29, 2017

Series interactivas, el nuevo reto de la televisión (y de Netflix) https://t.co/KIagEpjNJY via @ZenithESP

Series interactivas, el nuevo reto de la televisión (y de Netflix) https://t.co/KIagEpjNJY via @ZenithESP

— Miguel López-Guzmán (@Miguel_LG) August 24, 2017

IAB Chief: EU ePrivacy regulation is a 'pernicious assault on free media' | WARC https://t.co/PDD9SONNpr

IAB Chief: EU ePrivacy regulation is a 'pernicious assault on free media' | WARC https://t.co/PDD9SONNpr

— Miguel López-Guzmán (@Miguel_LG) August 23, 2017

News becomes social battleground https://t.co/azQFT8jiMT

News becomes social battleground https://t.co/azQFT8jiMT

— Miguel López-Guzmán (@Miguel_LG) August 23, 2017

Marketplace, el Wallapop de Facebook, aterriza en España | Tecnología | EL PAÍS https://t.co/kAQHfd6flY

Marketplace, el Wallapop de Facebook, aterriza en España | Tecnología | EL PAÍS https://t.co/kAQHfd6flY

— Miguel López-Guzmán (@Miguel_LG) August 16, 2017

MoviePass, el futuro del cine según Silicon Valley https://t.co/oH17m9wEdC

MoviePass, el futuro del cine según Silicon Valley https://t.co/oH17m9wEdC

— Miguel López-Guzmán (@Miguel_LG) August 16, 2017

Facebook tests targeting ads to people who visited brands’ brick-and-mortar stores https://t.co/XaS6CXPiw0

Facebook tests targeting ads to people who visited brands’ brick-and-mortar stores https://t.co/XaS6CXPiw0

— Miguel López-Guzmán (@Miguel_LG) August 15, 2017

Facebook Is Finally Launching Its Long-Awaited Original Video Tab https://t.co/GGvhTHb8P7

Facebook Is Finally Launching Its Long-Awaited Original Video Tab https://t.co/GGvhTHb8P7

— Miguel López-Guzmán (@Miguel_LG) August 10, 2017

Google warns a thousand brands over bad ads https://t.co/yrHgwSCwtM

Google warns a thousand brands over bad ads https://t.co/yrHgwSCwtM

— Miguel López-Guzmán (@Miguel_LG) August 9, 2017

Ikea Just Made a 25-Minute #ASMR Video, and It’s One of the Most Satisfying Ads Ever https://t.co/71FaDWeyMN

Ikea Just Made a 25-Minute #ASMR Video, and It’s One of the Most Satisfying Ads Ever https://t.co/71FaDWeyMN

— Miguel López-Guzmán (@Miguel_LG) August 9, 2017

Disney cuts ties with Netflix to launch own streaming service https://t.co/RSHJsNvkbZ

Disney cuts ties with Netflix to launch own streaming service https://t.co/RSHJsNvkbZ

— Miguel López-Guzmán (@Miguel_LG) August 9, 2017

OTT Metrics, Viewability And Fraud Pose Ongoing Concerns https://t.co/gb92G3PeHV

OTT Metrics, Viewability And Fraud Pose Ongoing Concerns https://t.co/gb92G3PeHV

— Miguel López-Guzmán (@Miguel_LG) August 7, 2017

Google Is About to Offer Publishers a Feature Similar to Snapchat’s Discover Stories – Adweek https://t.co/SOun8yOM6D

Google Is About to Offer Publishers a Feature Similar to Snapchat’s Discover Stories – Adweek https://t.co/SOun8yOM6D

— Miguel López-Guzmán (@Miguel_LG) August 7, 2017

YouTube's Fastest-Growing Audience Is In the Living Room and Advertisers Want in https://t.co/sY4NUsb2mC

YouTube's Fastest-Growing Audience Is In the Living Room and Advertisers Want in https://t.co/sY4NUsb2mC

— Miguel López-Guzmán (@Miguel_LG) August 7, 2017

Advertisers rush back to YouTube https://t.co/IqFHcpKr6V

Advertisers rush back to YouTube https://t.co/IqFHcpKr6V

— Miguel López-Guzmán (@Miguel_LG) August 7, 2017

How frequency of exposure can maximise the resonance of digital ads https://t.co/Z5bCcNeNgm

How frequency of exposure can maximise the resonance of digital ads https://t.co/Z5bCcNeNgm

— Miguel López-Guzmán (@Miguel_LG) August 1, 2017

Google Adds Call Bid Adjustment In AdWords https://t.co/wwF2ZpKXuL

Google Adds Call Bid Adjustment In AdWords https://t.co/wwF2ZpKXuL

— Miguel López-Guzmán (@Miguel_LG) July 31, 2017

ComScore presenta la nueva herramienta de exploración y visualización de datos, MyMetrix Explore https://t.co/L60f0OO1T6

ComScore presenta la nueva herramienta de exploración y visualización de datos, MyMetrix Explore https://t.co/L60f0OO1T6

— Miguel López-Guzmán (@Miguel_LG) July 31, 2017

Ad Spend Increases 150% For Linear TV Campaigns Using 'Advanced' Data https://t.co/S2qZnsSsVD

Ad Spend Increases 150% For Linear TV Campaigns Using 'Advanced' Data https://t.co/S2qZnsSsVD

— Miguel López-Guzmán (@Miguel_LG) July 31, 2017

Ad Tech Firm Criteo to Launch Data Cooperative to Help Retailers Take On Amazon - WSJ https://t.co/kEKT18ZYXl

Ad Tech Firm Criteo to Launch Data Cooperative to Help Retailers Take On Amazon - WSJ https://t.co/kEKT18ZYXl

— Miguel López-Guzmán (@Miguel_LG) July 31, 2017

Muro de pago en Fb? Facebook Says It Will Start Testing a Subscription-Based News Product – https://t.co/h6IssVZSca

Muro de pago en Fb? Facebook Says It Will Start Testing a Subscription-Based News Product – https://t.co/h6IssVZSca

— Miguel López-Guzmán (@Miguel_LG) July 28, 2017

Rethinking Short-Term Persuasion: A Proposed Approach for Marketers https://t.co/hMDVlNMSZL

Rethinking Short-Term Persuasion: A Proposed Approach for Marketers https://t.co/hMDVlNMSZL

— Miguel López-Guzmán (@Miguel_LG) July 28, 2017

Aterriza el SXO, la (nueva) evolución del SEO en los buscadores https://t.co/kxeV6vh0gK @zenithesp

Aterriza el SXO, la (nueva) evolución del SEO en los buscadores https://t.co/kxeV6vh0gK @zenithesp

— Miguel López-Guzmán (@Miguel_LG) July 26, 2017

WhatsApp: ¿Son un infierno los audios de WhatsApp? El botón que divide a España. https://t.co/IrSCfTiD5i

WhatsApp: ¿Son un infierno los audios de WhatsApp? El botón que divide a España. https://t.co/IrSCfTiD5i

— Miguel López-Guzmán (@Miguel_LG) July 15, 2017

Quién es el delegado de datos, el delator que llega a tu empresa en mayo. https://t.co/1fVOD4oao0

Quién es el delegado de datos, el delator que llega a tu empresa en mayo. https://t.co/1fVOD4oao0

— Miguel López-Guzmán (@Miguel_LG) July 8, 2017

El fundador de Amazon (también) quiere controlar lo que comemos https://t.co/pr0dMKVbpf

El fundador de Amazon (también) quiere controlar lo que comemos https://t.co/pr0dMKVbpf

— Miguel López-Guzmán (@Miguel_LG) July 8, 2017

La nueva tarifa de Vodafone enciende el debate sobre la neutralidad de la red https://t.co/Q0Zs7KWbYa

La nueva tarifa de Vodafone enciende el debate sobre la neutralidad de la red https://t.co/Q0Zs7KWbYa

— Miguel López-Guzmán (@Miguel_LG) July 4, 2017

La industria del automóvil se prepara para el gran cambio: que dejes de tener coche https://t.co/idu8bsh5Bg

La industria del automóvil se prepara para el gran cambio: que dejes de tener coche https://t.co/idu8bsh5Bg

— Miguel López-Guzmán (@Miguel_LG) July 4, 2017

Nike venderá directamente en Amazon, sin intermediarios https://t.co/A54Tfjg2MX

Nike venderá directamente en Amazon, sin intermediarios https://t.co/A54Tfjg2MX

— Miguel López-Guzmán (@Miguel_LG) June 30, 2017

Todo lo que podrás hacer cuando llegue el 5G https://t.co/fZXqrSvZep

Todo lo que podrás hacer cuando llegue el 5G https://t.co/fZXqrSvZep

— Miguel López-Guzmán (@Miguel_LG) June 29, 2017

¿Naciste entre 1977 y 1983? Pues ni Generación X ni 'millennial', eres un 'xennial' https://t.co/8HXuIn3lGe

¿Naciste entre 1977 y 1983? Pues ni Generación X ni 'millennial', eres un 'xennial' https://t.co/8HXuIn3lGe

— Miguel López-Guzmán (@Miguel_LG) June 29, 2017

"Samsung Company Partners To Expand Voice To Wearables, Automotive, Audio Systems" https://t.co/Ja1HrGpCRS

"Samsung Company Partners To Expand Voice To Wearables, Automotive, Audio Systems" https://t.co/Ja1HrGpCRS

— Miguel López-Guzmán (@Miguel_LG) June 28, 2017

"‘Data scientists are not necessary’: The Programmatic Advisory, Mapp Digital, and IAB on mastering https://t.co/R6ZkVWjlTz

"‘Data scientists are not necessary’: The Programmatic Advisory, Mapp Digital, and IAB on mastering https://t.co/R6ZkVWjlTz

— Miguel López-Guzmán (@Miguel_LG) June 28, 2017

Facebook in talks to produce original TV-quality shows https://t.co/aLUrvZAeqt

Facebook in talks to produce original TV-quality shows https://t.co/aLUrvZAeqt

— Miguel López-Guzmán (@Miguel_LG) June 27, 2017

Google dejará de leer tu correo para poner publicidad https://t.co/NUMQwP78u9

Google dejará de leer tu correo para poner publicidad https://t.co/NUMQwP78u9

— Miguel López-Guzmán (@Miguel_LG) June 24, 2017

Lo de @sanitas empieza a ser de denuncia. Más de 2h30m de espera para un tratamiento ya programado. Y las cuotas subiendo cada año.

Lo de @sanitas empieza a ser de denuncia. Más de 2h30m de espera para un tratamiento ya programado. Y las cuotas subiendo cada año.

— Miguel López-Guzmán (@Miguel_LG) June 21, 2017

Por qué compramos los españoles los coches que compramos. https://t.co/YuARQ9eUql

Por qué compramos los españoles los coches que compramos. https://t.co/YuARQ9eUql

— Miguel López-Guzmán (@Miguel_LG) June 21, 2017

Los jubilados reducen su consumo https://t.co/Pl36GsVrgj

Los jubilados reducen su consumo https://t.co/Pl36GsVrgj

— Miguel López-Guzmán (@Miguel_LG) June 21, 2017

Amazon permitirá a sus clientes probarse prendas en casa y devolverlas si no les convencen https://t.co/PHdRHmOnIn

Amazon permitirá a sus clientes probarse prendas en casa y devolverlas si no les convencen https://t.co/PHdRHmOnIn

— Miguel López-Guzmán (@Miguel_LG) June 21, 2017

"CX Is Changing The Creative Department, But Are Brands Ready?" https://t.co/jIjV3S31UO

"CX Is Changing The Creative Department, But Are Brands Ready?" https://t.co/jIjV3S31UO

— Miguel López-Guzmán (@Miguel_LG) June 19, 2017

¿Por qué el 'súper' online no es rentable? https://t.co/OHzgPnTDYr

¿Por qué el 'súper' online no es rentable? https://t.co/OHzgPnTDYr

— Miguel López-Guzmán (@Miguel_LG) June 19, 2017

Qué vemos en Netflix cuando cenamos https://t.co/iZxgQ5yfbR

Qué vemos en Netflix cuando cenamos https://t.co/iZxgQ5yfbR

— Miguel López-Guzmán (@Miguel_LG) June 15, 2017

Best Buy’s new weapon against Amazon: A try-before-you-buy option https://t.co/gA9bTTAE1O

Best Buy’s new weapon against Amazon: A try-before-you-buy option https://t.co/gA9bTTAE1O

— Miguel López-Guzmán (@Miguel_LG) June 14, 2017

Snapchat launches ad publishing tool to go with ad management platform https://t.co/ozdj2xlpZ1

Snapchat launches ad publishing tool to go with ad management platform https://t.co/ozdj2xlpZ1

— Miguel López-Guzmán (@Miguel_LG) June 13, 2017

Google rolls out its header bidding alternative with open beta of Exchange Bidding now live https://t.co/oVE3clnvo7

Google rolls out its header bidding alternative with open beta of Exchange Bidding now live https://t.co/oVE3clnvo7

— Miguel López-Guzmán (@Miguel_LG) June 9, 2017

"What Does Apple's No-Tracking Feature Mean For Ad Tech?" https://t.co/Q0yaVfd2C0

"What Does Apple's No-Tracking Feature Mean For Ad Tech?" https://t.co/Q0yaVfd2C0

— Miguel López-Guzmán (@Miguel_LG) June 8, 2017

"War on intrusive ads could change web" https://t.co/y3Rr1ynkSg

"War on intrusive ads could change web" https://t.co/y3Rr1ynkSg

— Miguel López-Guzmán (@Miguel_LG) June 8, 2017

Telcos, pagos y credito: Movistar entra en el negocio financiero: un servicio de préstamos al consumo preconcedidos https://t.co/sqFoCq2wV0

Telcos, pagos y credito: Movistar entra en el negocio financiero: un servicio de préstamos al consumo preconcedidos https://t.co/sqFoCq2wV0

— Miguel López-Guzmán (@Miguel_LG) June 6, 2017

Apple Blocks Autoplay Video In Safari Web Browser Update https://t.co/lwOtsGcEVt

Apple Blocks Autoplay Video In Safari Web Browser Update https://t.co/lwOtsGcEVt

— Miguel López-Guzmán (@Miguel_LG) June 6, 2017

New Google Ad Filter Frightens Publishers, Ad Tech PLayers https://t.co/Wuz6VaziYB

New Google Ad Filter Frightens Publishers, Ad Tech PLayers https://t.co/Wuz6VaziYB

— Miguel López-Guzmán (@Miguel_LG) June 6, 2017

Brands on Instagram Can Now Run Click-to-Messenger Ads https://t.co/WpsZtf2klx

Brands on Instagram Can Now Run Click-to-Messenger Ads https://t.co/WpsZtf2klx

— Miguel López-Guzmán (@Miguel_LG) June 1, 2017

"7 Internet Trends From Mary Meeker’s 2017 Report That Marketers Should Know About" https://t.co/X8dTZffh74

"7 Internet Trends From Mary Meeker’s 2017 Report That Marketers Should Know About" https://t.co/X8dTZffh74

— Miguel López-Guzmán (@Miguel_LG) June 1, 2017

"4 Retargeting Myths Dispelled" https://t.co/ZFyqMg7642

"4 Retargeting Myths Dispelled" https://t.co/ZFyqMg7642

— Miguel López-Guzmán (@Miguel_LG) June 1, 2017

26% del consumo de medios será móvil en 2019 https://t.co/3v11tcIe3b

26% del consumo de medios será móvil en 2019 https://t.co/3v11tcIe3b

— Miguel López-Guzmán (@Miguel_LG) May 31, 2017

"Traditional media to remain dominant while mobile strives ahead, says Zenith Media" https://t.co/VnjcekW46e

"Traditional media to remain dominant while mobile strives ahead, says Zenith Media" https://t.co/VnjcekW46e

— Miguel López-Guzmán (@Miguel_LG) May 30, 2017

"La inversión publicitaria en medios podría crecer este año un 3,8% según Zenith Vigía." @MadinaED https://t.co/Ky0GEPwCVl

"La inversión publicitaria en medios podría crecer este año un 3,8% según Zenith Vigía." @MadinaED https://t.co/Ky0GEPwCVl

— Miguel López-Guzmán (@Miguel_LG) May 29, 2017

La prensa europea reclama la gestión directa del rastro de sus lectores https://t.co/I851At4QaF

La prensa europea reclama la gestión directa del rastro de sus lectores https://t.co/I851At4QaF

— Miguel López-Guzmán (@Miguel_LG) May 29, 2017

Derechos de la Champions: La ‘burbuja del fútbol’ estalla en las cuentas de los operadores de telefonía https://t.co/MRvzLTjqAV

Derechos de la Champions: La ‘burbuja del fútbol’ estalla en las cuentas de los operadores de telefonía https://t.co/MRvzLTjqAV

— Miguel López-Guzmán (@Miguel_LG) May 29, 2017

"Análisis de invitados en tv: suman 13 minutos y 6% del total del consumo diario" https://t.co/Ruw4XgQaq8

"Análisis de invitados en tv: suman 13 minutos y 6% del total del consumo diario" https://t.co/Ruw4XgQaq8

— Miguel López-Guzmán (@Miguel_LG) May 26, 2017

"Facebook Audience Network Advertisers Can Now Go Full-Width" https://t.co/yfSVC6RhRm

"Facebook Audience Network Advertisers Can Now Go Full-Width" https://t.co/yfSVC6RhRm

— Miguel López-Guzmán (@Miguel_LG) May 26, 2017

"Forrester says it’s end times for digital and display advertising" https://t.co/wUpDVHXew5

"Forrester says it’s end times for digital and display advertising" https://t.co/wUpDVHXew5

— Miguel López-Guzmán (@Miguel_LG) May 25, 2017

"How Google Plans to Kill 'Last Click Attribution'" https://t.co/PYr40RA7Pj

"How Google Plans to Kill 'Last Click Attribution'" https://t.co/PYr40RA7Pj

— Miguel López-Guzmán (@Miguel_LG) May 24, 2017

La Inteligencia Artificial en el e-commerce: el iCommerce cobra protagonismo https://t.co/dMRS59UD0T

La Inteligencia Artificial en el e-commerce: el iCommerce cobra protagonismo https://t.co/dMRS59UD0T

— Miguel López-Guzmán (@Miguel_LG) May 24, 2017

"Facebook’s Side-by-Side Video View Could Open Up New Ad Inventory Outside the News Feed" https://t.co/Kbzz47nK78

"Facebook’s Side-by-Side Video View Could Open Up New Ad Inventory Outside the News Feed" https://t.co/Kbzz47nK78

— Miguel López-Guzmán (@Miguel_LG) May 23, 2017

Uber Starts Charging What It Thinks You’re Willing to Pay https://t.co/mC6MSGn2mh

Uber Starts Charging What It Thinks You’re Willing to Pay https://t.co/mC6MSGn2mh

— Miguel López-Guzmán (@Miguel_LG) May 23, 2017

YouTube o Netflix no pueden tampoco anunciar bebidas alcohólicas https://t.co/5SnGq8Lvy4

YouTube o Netflix no pueden tampoco anunciar bebidas alcohólicas https://t.co/5SnGq8Lvy4

— Miguel López-Guzmán (@Miguel_LG) May 22, 2017

Inside the IAB's drive to push criminals out of the programmatic supply chain https://t.co/J6NBOrdiD0 vía @thedrum

Inside the IAB's drive to push criminals out of the programmatic supply chain https://t.co/J6NBOrdiD0 vía @thedrum

— Miguel López-Guzmán (@Miguel_LG) May 18, 2017

The first 4K TVs running Amazon’s software and Alexa launch today for under $500 - The Verge https://t.co/qKgOlrswt5

The first 4K TVs running Amazon’s software and Alexa launch today for under $500 - The Verge https://t.co/qKgOlrswt5

— Miguel López-Guzmán (@Miguel_LG) May 18, 2017

GOOGLE I/O 2017: Google Lens reconocerá cualquier cosa solo con apuntarla con el móvil https://t.co/NQrzw0QDFu

GOOGLE I/O 2017: Google Lens reconocerá cualquier cosa solo con apuntarla con el móvil https://t.co/NQrzw0QDFu

— Miguel López-Guzmán (@Miguel_LG) May 17, 2017

A Connected TV Glossary to Keep You Wired In https://t.co/PI3lPNsk9d

A Connected TV Glossary to Keep You Wired In https://t.co/PI3lPNsk9d

— Miguel López-Guzmán (@Miguel_LG) May 17, 2017

Pinterest extends its visual search technology to ads https://t.co/gXuDe3SjL1

Pinterest extends its visual search technology to ads https://t.co/gXuDe3SjL1

— Miguel López-Guzmán (@Miguel_LG) May 17, 2017

Así es como @mediaset quiere convertir BeMad en un canal transmedia https://t.co/SLcfQatKXi via @ZenithESP

Así es como @mediaset quiere convertir BeMad en un canal transmedia https://t.co/SLcfQatKXi via @ZenithESP

— Miguel López-Guzmán (@Miguel_LG) May 16, 2017

Amazon Echo Gains Sponsored Messages Ad https://t.co/buqflKEzgi

Amazon Echo Gains Sponsored Messages Ad https://t.co/buqflKEzgi

— Miguel López-Guzmán (@Miguel_LG) May 15, 2017

Why the Bollorés' Vivendi-Havas merger has echoes of another media dealmaking dynasty https://t.co/pUVKnFykmK

Why the Bollorés' Vivendi-Havas merger has echoes of another media dealmaking dynasty https://t.co/pUVKnFykmK

— Miguel López-Guzmán (@Miguel_LG) May 15, 2017

"Snapchat Releases Sponsored World Lenses, Which Allow Brands to Augment Reality" https://t.co/Ktn2IhEFY8

"Snapchat Releases Sponsored World Lenses, Which Allow Brands to Augment Reality" https://t.co/Ktn2IhEFY8

— Miguel López-Guzmán (@Miguel_LG) May 15, 2017

Beneficios de las 'agencias a medida'. De la personalización a la rentabilidad https://t.co/dxqT4vXCbb

Beneficios de las 'agencias a medida'. De la personalización a la rentabilidad https://t.co/dxqT4vXCbb

— Miguel López-Guzmán (@Miguel_LG) May 15, 2017

Oficinas abiertas: Sin despacho, el directivo ya no tiene donde esconderse https://t.co/a5UFJM3NQ7

Oficinas abiertas: Sin despacho, el directivo ya no tiene donde esconderse https://t.co/a5UFJM3NQ7

— Miguel López-Guzmán (@Miguel_LG) May 13, 2017

"comScore To Measure OTT Viewing" https://t.co/DMfroqsGPf

"comScore To Measure OTT Viewing" https://t.co/DMfroqsGPf

— Miguel López-Guzmán (@Miguel_LG) May 11, 2017

"Vivendi to take Groupe Bolloré's majority stake in Havas" https://t.co/9HjNmknDu1

"Vivendi to take Groupe Bolloré's majority stake in Havas" https://t.co/9HjNmknDu1

— Miguel López-Guzmán (@Miguel_LG) May 11, 2017

"AIMC, IAB Spain y aea crean la Mesa de Contratación para concurso de medición audiencias digitales" https://t.co/824hGxP1TF

"AIMC, IAB Spain y aea crean la Mesa de Contratación para concurso de medición audiencias digitales" https://t.co/824hGxP1TF

— Miguel López-Guzmán (@Miguel_LG) May 11, 2017

Consultancies Are Shaking Up the Marketing Industry https://t.co/LI9Cc9NzRI

Consultancies Are Shaking Up the Marketing Industry https://t.co/LI9Cc9NzRI

— Miguel López-Guzmán (@Miguel_LG) May 10, 2017

Consulting or IT giant to buy big six ad group 'within next five years' https://t.co/I3zFm1Dsbp vía @campaignmag

Consulting or IT giant to buy big six ad group 'within next five years' https://t.co/I3zFm1Dsbp vía @campaignmag

— Miguel López-Guzmán (@Miguel_LG) May 10, 2017

Los asistentes de voz cambiarán las cosas y esto es lo que deben saber las #marcas @ZenithESP https://t.co/CVfaqyR5WO

Los asistentes de voz cambiarán las cosas y esto es lo que deben saber las #marcas @ZenithESP https://t.co/CVfaqyR5WO

— Miguel López-Guzmán (@Miguel_LG) May 10, 2017

Una @ en el reino de los medios: El 95% de la inversión programática podría estar siendo malgastada @davidlahoz https://t.co/kPUHpWfeyP

Una @ en el reino de los medios: El 95% de la inversión programática podría estar siendo malgastada @davidlahoz https://t.co/kPUHpWfeyP

— Miguel López-Guzmán (@Miguel_LG) May 10, 2017