miércoles, 28 de marzo de 2018

Coca-Cola is breaking the agency model to experiment with crowd-sourced creative briefs https://t.co/xS4gMURLNx


martes, 27 de marzo de 2018

Kantar Worldpanel: La publicidad en TV aporta 1 de cada 5 compradores de una marca https://t.co/1l180JEKXj


Google Working On Non-Personalized Ad-Serving Option To Comply With GDPR https://t.co/wv3hzUVMAe


jueves, 22 de marzo de 2018

Google announces third-party measurement expansions with MRC, Nielsen, comScore https://t.co/TJm2jDqdS2


miércoles, 21 de marzo de 2018

New Viewability Standards May Give Extra Credit to Ads That Play Longer https://t.co/7ruU2ZqCR7


martes, 20 de marzo de 2018

Facebook introduces ‘store sales optimization’ and other ad improvements for retailers https://t.co/a5iBTYYXjt


viernes, 16 de marzo de 2018

jueves, 15 de marzo de 2018

martes, 13 de marzo de 2018

Digitas drops LBi from its name as it moves closer to Publicis Groupe’s media business https://t.co/oAyJ2bISGp


lunes, 12 de marzo de 2018

viernes, 9 de marzo de 2018

jueves, 8 de marzo de 2018

miércoles, 7 de marzo de 2018

viernes, 2 de marzo de 2018

When Procter & Gamble Cut $200 Million in Digital Ad Spend, It Increased Its Reach 10% – Adweek https://t.co/LTiln3V0wk


jueves, 1 de marzo de 2018