Amazon's advertising division grew 58% in Q3https://t.co/kxoHGoBwav
— Miguel López-Guzmán (@Miguel_LG) October 31, 2017
martes, 31 de octubre de 2017
Amazon's advertising division grew 58% in Q3 https://t.co/kxoHGoBwav
Location Data: The Next Logical Step For Remarketing https://t.co/apNWZNqI76
Location Data: The Next Logical Step For Remarketinghttps://t.co/apNWZNqI76
— Miguel López-Guzmán (@Miguel_LG) October 31, 2017
lunes, 30 de octubre de 2017
'Stranger Things' Sweaters Start of New Netflix Model https://t.co/jvp6qaCw8R
'Stranger Things' Sweaters Start of New Netflix Modelhttps://t.co/jvp6qaCw8R
— Miguel López-Guzmán (@Miguel_LG) October 30, 2017
No More 'Dark Posts': Facebook to Reveal All Ads https://t.co/whViBYRwIp
No More 'Dark Posts': Facebook to Reveal All Adshttps://t.co/whViBYRwIp
— Miguel López-Guzmán (@Miguel_LG) October 30, 2017
YouTube's Milestone: Users Now Watch 100 Million Hours Per Day On TV Sets https://t.co/dfheCPnzfC
YouTube's Milestone: Users Now Watch 100 Million Hours Per Day On TV Setshttps://t.co/dfheCPnzfC
— Miguel López-Guzmán (@Miguel_LG) October 30, 2017
viernes, 27 de octubre de 2017
YouTube TV Worked Live Footage Into Its Ads in World Series https://t.co/sUT19q8C4l
YouTube TV Worked Live Footage Into Its Ads in World Serieshttps://t.co/sUT19q8C4l
— Miguel López-Guzmán (@Miguel_LG) October 27, 2017
The New Transparency: Are You a Data 'Have' or 'Have-Not'? https://t.co/gOMPv5Pxrq
The New Transparency: Are You a Data 'Have' or 'Have-Not'?https://t.co/gOMPv5Pxrq
— Miguel López-Guzmán (@Miguel_LG) October 27, 2017
miércoles, 25 de octubre de 2017
Rubicon Project debuts open source server-to-server header bidding offering https://t.co/BOaUOAX1BD
Rubicon Project debuts open source server-to-server header bidding offeringhttps://t.co/BOaUOAX1BD
— Miguel López-Guzmán (@Miguel_LG) October 25, 2017
Publishers Are Really Not Going to Like Facebook’s Latest News Feed Test https://t.co/XnyuRU8s1R
Publishers Are Really Not Going to Like Facebook’s Latest News Feed Testhttps://t.co/XnyuRU8s1R
— Miguel López-Guzmán (@Miguel_LG) October 25, 2017
viernes, 20 de octubre de 2017
Nielsen propone una manera de descifrar la audiencia de Netflix: escuchar a nuestras teles https://t.co/umu6NGqxjv
Nielsen propone una manera de descifrar la audiencia de Netflix: escuchar a nuestras teleshttps://t.co/umu6NGqxjv
— Miguel López-Guzmán (@Miguel_LG) October 20, 2017
Google Shopping Automates Pricing, Availability https://t.co/TWqgbnirJs
Google Shopping Automates Pricing, Availabilityhttps://t.co/TWqgbnirJs
— Miguel López-Guzmán (@Miguel_LG) October 20, 2017
Pinterest introduces search advertising https://t.co/rcaypCCbJI vía @campaignmag
Pinterest introduces search advertising https://t.co/rcaypCCbJI vía @campaignmag
— Miguel López-Guzmán (@Miguel_LG) October 20, 2017
How Google aims to bring TV advertising into the 21st century https://t.co/1PKef6gdlP
How Google aims to bring TV advertising into the 21st centuryhttps://t.co/1PKef6gdlP
— Miguel López-Guzmán (@Miguel_LG) October 20, 2017
jueves, 19 de octubre de 2017
Amazon Lets Brands Polish Product Pages -- for $500,000 -- With New Videos https://t.co/3N9NW5mlmp
Amazon Lets Brands Polish Product Pages -- for $500,000 -- With New Videoshttps://t.co/3N9NW5mlmp
— Miguel López-Guzmán (@Miguel_LG) October 19, 2017
Is Efficiency Killing Brands? https://t.co/zj0hMYUw6O
Is Efficiency Killing Brands?https://t.co/zj0hMYUw6O
— Miguel López-Guzmán (@Miguel_LG) October 19, 2017
Bruselas se prepara para afrontar el fin de los coches diésel y de gasolina https://t.co/IrUn11DsY1
Bruselas se prepara para afrontar el fin de los coches diésel y de gasolina https://t.co/IrUn11DsY1
— Miguel López-Guzmán (@Miguel_LG) October 19, 2017
Nielsen Says It Can Now Measure Netflix Streaming https://t.co/81GJoMav6a
Nielsen Says It Can Now Measure Netflix Streaminghttps://t.co/81GJoMav6a
— Miguel López-Guzmán (@Miguel_LG) October 19, 2017
Media giants agree to digital ad gold standard https://t.co/UfqfcAshWO
Media giants agree to digital ad gold standardhttps://t.co/UfqfcAshWO
— Miguel López-Guzmán (@Miguel_LG) October 19, 2017
miércoles, 18 de octubre de 2017
The rise of the expert (and fall of celebrity) https://t.co/EZQKTcygIK
The rise of the expert (and fall of celebrity)https://t.co/EZQKTcygIK
— Miguel López-Guzmán (@Miguel_LG) October 18, 2017
martes, 17 de octubre de 2017
Facebook Just Bought The Top Teen App. Here's What You Need To Know https://t.co/w78a93DzGF
Facebook Just Bought The Top Teen App. Here's What You Need To Knowhttps://t.co/w78a93DzGF
— Miguel López-Guzmán (@Miguel_LG) October 17, 2017
Alibaba takes on Amazon https://t.co/8ZCCkcsOOf
Alibaba takes on Amazonhttps://t.co/8ZCCkcsOOf
— Miguel López-Guzmán (@Miguel_LG) October 17, 2017
lunes, 16 de octubre de 2017
How brands should prepare for GDPR https://t.co/XYqowN6lFC
How brands should prepare for GDPRhttps://t.co/XYqowN6lFC
— Miguel López-Guzmán (@Miguel_LG) October 16, 2017
Industry groups aim to ‘banish' bad ad formats | https://t.co/DnXLjc3nEG
Industry groups aim to ‘banish' bad ad formats | https://t.co/DnXLjc3nEG
— Miguel López-Guzmán (@Miguel_LG) October 16, 2017
Facebook now lets users order food https://t.co/nNq07sHWSy
Facebook now lets users order foodhttps://t.co/nNq07sHWSy
— Miguel López-Guzmán (@Miguel_LG) October 16, 2017
martes, 10 de octubre de 2017
Are Media, Tech Companies Merging Into One Entity? https://t.co/bOcomSGqWC
Are Media, Tech Companies Merging Into One Entity? https://t.co/bOcomSGqWC
— Miguel López-Guzmán (@Miguel_LG) October 10, 2017
Where Are They Now? The Role Of Location Data In Customer Journey Mapping https://t.co/H6LSSQiVvo
Where Are They Now? The Role Of Location Data In Customer Journey Mappinghttps://t.co/H6LSSQiVvo
— Miguel López-Guzmán (@Miguel_LG) October 10, 2017
Binge-Watching Impacting Live TV Stats https://t.co/M0d6Q0kZ9X
Binge-Watching Impacting Live TV Stats https://t.co/M0d6Q0kZ9X
— Miguel López-Guzmán (@Miguel_LG) October 10, 2017
Septiembre: 61% de campañas no programáticas. Solo 18% totalmente programáticas,según IAB https://t.co/SvIKpBY9tK
Septiembre: 61% de campañas no programáticas. Solo 18% totalmente programáticas,según IABhttps://t.co/SvIKpBY9tK
— Miguel López-Guzmán (@Miguel_LG) October 10, 2017
domingo, 8 de octubre de 2017
Un horario de máxima audiencia bajo mínimos https://t.co/NJ3u3ZeyTM
Un horario de máxima audiencia bajo mínimos https://t.co/NJ3u3ZeyTM
— Miguel López-Guzmán (@Miguel_LG) October 8, 2017
lunes, 2 de octubre de 2017
Los medios españoles comienzan a implementar ads.txt para luchar contra el fraude publicitario https://t.co/uCDAUmarti
Los medios españoles comienzan a implementar ads.txt para luchar contra el fraude publicitariohttps://t.co/uCDAUmarti
— Miguel López-Guzmán (@Miguel_LG) October 2, 2017
Salesforce opens up its second-party data marketplace https://t.co/EuoMXIOZwW
Salesforce opens up its second-party data marketplacehttps://t.co/EuoMXIOZwW
— Miguel López-Guzmán (@Miguel_LG) October 2, 2017
Why Cookie Blocking Is a Good Thing https://t.co/WpOYoAUBA5
Why Cookie Blocking Is a Good Thinghttps://t.co/WpOYoAUBA5
— Miguel López-Guzmán (@Miguel_LG) October 2, 2017