How Does Traditional TV Compete With Ad-Free Services?https://t.co/we1eqvo6Vh
— Miguel López-Guzmán (@Miguel_LG) November 30, 2017
jueves, 30 de noviembre de 2017
How Does Traditional TV Compete With Ad-Free Services? https://t.co/we1eqvo6Vh
Juego de estrategias en el tablero de la televisión: Filmin se asocia con Vodafone https://t.co/mtAoNBlXaW
Juego de estrategias en el tablero de la televisión: Filmin se asocia con Vodafone https://t.co/mtAoNBlXaW
— Miguel López-Guzmán (@Miguel_LG) November 30, 2017
miércoles, 29 de noviembre de 2017
Are ads eroding the public’s faith in journalism and enabling fake news culture? https://t.co/7jYHFSe5lR
Are ads eroding the public’s faith in journalism and enabling fake news culture?https://t.co/7jYHFSe5lR
— Miguel López-Guzmán (@Miguel_LG) November 29, 2017
AppNexus DSPs will switch off ad networks that are not named in publishers’ ads.txt files https://t.co/LOneHYRabf
AppNexus DSPs will switch off ad networks that are not named in publishers’ ads.txt fileshttps://t.co/LOneHYRabf
— Miguel López-Guzmán (@Miguel_LG) November 29, 2017
martes, 28 de noviembre de 2017
To Dodge Ad Blockers, This Bank Ran Banner Ads in Newspapers Instead https://t.co/bwAXOhAakg
To Dodge Ad Blockers, This Bank Ran Banner Ads in Newspapers Insteadhttps://t.co/bwAXOhAakg
— Miguel López-Guzmán (@Miguel_LG) November 28, 2017
viernes, 24 de noviembre de 2017
Good versus bad data: why the source is everything in location https://t.co/aeXKXnRLu1
Good versus bad data: why the source is everything in locationhttps://t.co/aeXKXnRLu1
— Miguel López-Guzmán (@Miguel_LG) November 24, 2017
Why net neutrality matters https://t.co/A4xZf4I2Ca
Why net neutrality mattershttps://t.co/A4xZf4I2Ca
— Miguel López-Guzmán (@Miguel_LG) November 24, 2017
Wallapop se apunta a la publicidad digital de la mano de @StarcomSpain, https://t.co/XFx99RLFDY @antoniodurante
Wallapop se apunta a la publicidad digital de la mano de @StarcomSpain, https://t.co/XFx99RLFDY @antoniodurante
— Miguel López-Guzmán (@Miguel_LG) November 24, 2017
jueves, 23 de noviembre de 2017
Industry Opinion: How will the FCC's Net Neutrality decision impact the marketing landscape? https://t.co/Be5f2HXcLp
Industry Opinion: How will the FCC's Net Neutrality decision impact the marketing landscape?https://t.co/Be5f2HXcLp
— Miguel López-Guzmán (@Miguel_LG) November 23, 2017
End of net neutrality threatens higher prices https://t.co/AeOYDst1cx
End of net neutrality threatens higher priceshttps://t.co/AeOYDst1cx
— Miguel López-Guzmán (@Miguel_LG) November 23, 2017
miércoles, 22 de noviembre de 2017
Global brands gain upper hand https://t.co/isTUCqXNH2
Global brands gain upper handhttps://t.co/isTUCqXNH2
— Miguel López-Guzmán (@Miguel_LG) November 22, 2017
martes, 21 de noviembre de 2017
How to Define Purchase Intent in the Data Age https://t.co/HpcTeApBPa
How to Define Purchase Intent in the Data Agehttps://t.co/HpcTeApBPa
— Miguel López-Guzmán (@Miguel_LG) November 21, 2017
Programmatic needs context-aware software https://t.co/Dr26TVTdIJ
Programmatic needs context-aware softwarehttps://t.co/Dr26TVTdIJ
— Miguel López-Guzmán (@Miguel_LG) November 21, 2017
lunes, 20 de noviembre de 2017
Zero-Data Media Could Be The Future Of Digital Advertising https://t.co/baWlfaw3b1
Zero-Data Media Could Be The Future Of Digital Advertising https://t.co/baWlfaw3b1
— Miguel López-Guzmán (@Miguel_LG) November 20, 2017
viernes, 17 de noviembre de 2017
Live Longer -- Stop Checking https://t.co/FgrBHlSJXT
Live Longer -- Stop Checkinghttps://t.co/FgrBHlSJXT
— Miguel López-Guzmán (@Miguel_LG) November 17, 2017
Digital in detention: can cross-platform measurement help ease industry anguish? https://t.co/JND4bgsWee
Digital in detention: can cross-platform measurement help ease industry anguish?https://t.co/JND4bgsWee
— Miguel López-Guzmán (@Miguel_LG) November 17, 2017
Why 86% of Brands Plan to Take Part of Their Programmatic Spend In-House https://t.co/vXvJbe2v2i
Why 86% of Brands Plan to Take Part of Their Programmatic Spend In-Househttps://t.co/vXvJbe2v2i
— Miguel López-Guzmán (@Miguel_LG) November 17, 2017
Llegan las etiquetas de compra in-stream a Instagram, ¿qué implican para usuarios y marcas? https://t.co/uYg60j4Dtp via @ZenithESP
Llegan las etiquetas de compra in-stream a Instagram, ¿qué implican para usuarios y marcas? https://t.co/uYg60j4Dtp via @ZenithESP
— Miguel López-Guzmán (@Miguel_LG) November 17, 2017
A Deeper Look Into How People Use Facebook Messenger and Similar Channels https://t.co/4CaaHH3EtX
A Deeper Look Into How People Use Facebook Messenger and Similar Channelshttps://t.co/4CaaHH3EtX
— Miguel López-Guzmán (@Miguel_LG) November 17, 2017
News Publishers Unveil 'Trust Indicators,' Walled Gardens Agree To Incorporate https://t.co/NBYCNVRQKO
News Publishers Unveil 'Trust Indicators,' Walled Gardens Agree To Incorporatehttps://t.co/NBYCNVRQKO
— Miguel López-Guzmán (@Miguel_LG) November 17, 2017
jueves, 16 de noviembre de 2017
El digital y la necesidad de una medición única total https://t.co/viuu3P28lc
El digital y la necesidad de una medición única totalhttps://t.co/viuu3P28lc
— Miguel López-Guzmán (@Miguel_LG) November 16, 2017
miércoles, 15 de noviembre de 2017
La mitad de los compradores online abandona una compra si no tiene su tipo de entrega preferido https://t.co/QIq0n4Dv9m
La mitad de los compradores online abandona una compra si no tiene su tipo de entrega preferidohttps://t.co/QIq0n4Dv9m
— Miguel López-Guzmán (@Miguel_LG) November 15, 2017
Why brand advertisers are shifting to attention-based metrics https://t.co/DfzrBXeQpq
Why brand advertisers are shifting to attention-based metricshttps://t.co/DfzrBXeQpq
— Miguel López-Guzmán (@Miguel_LG) November 15, 2017
martes, 14 de noviembre de 2017
Amazon Developing a Free, Ad-Supported Version of Prime Video https://t.co/glD18I9pqL
Amazon Developing a Free, Ad-Supported Version of Prime Videohttps://t.co/glD18I9pqL
— Miguel López-Guzmán (@Miguel_LG) November 14, 2017
The Digital Double Standard https://t.co/XtLkVFcKN3
The Digital Double Standardhttps://t.co/XtLkVFcKN3
— Miguel López-Guzmán (@Miguel_LG) November 14, 2017
IAB research demonstrates word-of-mouth marketing opportunity for brands among OTT audiences https://t.co/imLbwc3vHK
IAB research demonstrates word-of-mouth marketing opportunity for brands among OTT audienceshttps://t.co/imLbwc3vHK
— Miguel López-Guzmán (@Miguel_LG) November 14, 2017
viernes, 10 de noviembre de 2017
Fire TV Stick: Amazon lanza en España su ‘stick’ para la televisión inteligente https://t.co/iY7TOMPBlc
Fire TV Stick: Amazon lanza en España su ‘stick’ para la televisión inteligente https://t.co/iY7TOMPBlc
— Miguel López-Guzmán (@Miguel_LG) November 10, 2017
miércoles, 8 de noviembre de 2017
Streaming Tech Reaches Third Of Universe, Eroding 'Traditional TV' Viewing https://t.co/jEDt30ftpw
Streaming Tech Reaches Third Of Universe, Eroding 'Traditional TV' Viewinghttps://t.co/jEDt30ftpw
— Miguel López-Guzmán (@Miguel_LG) November 8, 2017
Digital transforms the concept of loyalty https://t.co/4BhqtLfmBg
Digital transforms the concept of loyaltyhttps://t.co/4BhqtLfmBg
— Miguel López-Guzmán (@Miguel_LG) November 8, 2017
martes, 7 de noviembre de 2017
Study: Originals Drive OTT Subscriptions https://t.co/5C2d6JxgKB
Study: Originals Drive OTT Subscriptionshttps://t.co/5C2d6JxgKB
— Miguel López-Guzmán (@Miguel_LG) November 7, 2017
Google and Salesforce will pool data for advertisers as part of mammoth cloud deal https://t.co/NxctQDEztI
Google and Salesforce will pool data for advertisers as part of mammoth cloud dealhttps://t.co/NxctQDEztI
— Miguel López-Guzmán (@Miguel_LG) November 7, 2017
Forrester Predicts More Companies Will Replace CMOs With Chief Growth Officers in 2018 https://t.co/oViYxNdA3D
Forrester Predicts More Companies Will Replace CMOs With Chief Growth Officers in 2018https://t.co/oViYxNdA3D
— Miguel López-Guzmán (@Miguel_LG) November 7, 2017
AppNexus readies buy-side push with ‘industry first’ programmable DSP launch https://t.co/RlzIioggaR
AppNexus readies buy-side push with ‘industry first’ programmable DSP launchhttps://t.co/RlzIioggaR
— Miguel López-Guzmán (@Miguel_LG) November 7, 2017
lunes, 6 de noviembre de 2017
P&G Ad Strategy Bounces Back After Cutting Out Sites From Media Buys https://t.co/xemtFcJwpo
P&G Ad Strategy Bounces Back After Cutting Out Sites From Media Buyshttps://t.co/xemtFcJwpo
— Miguel López-Guzmán (@Miguel_LG) November 6, 2017
domingo, 5 de noviembre de 2017
El comercio electrónico aún no llega al supermercado | Economía | EL PAÍS https://t.co/z9zUEQBttj
El comercio electrónico aún no llega al supermercado | Economía | EL PAÍS https://t.co/z9zUEQBttj
— Miguel López-Guzmán (@Miguel_LG) November 5, 2017
viernes, 3 de noviembre de 2017
How data is continuing to change the face of retail https://t.co/yRyGsBaXDc
How data is continuing to change the face of retailhttps://t.co/yRyGsBaXDc
— Miguel López-Guzmán (@Miguel_LG) November 3, 2017
Rubicon Project will drop buy-side fees as part of its ongoing transparency drive https://t.co/6Qdlp5AcxF
Rubicon Project will drop buy-side fees as part of its ongoing transparency drivehttps://t.co/6Qdlp5AcxF
— Miguel López-Guzmán (@Miguel_LG) November 3, 2017
jueves, 2 de noviembre de 2017
Snapchat Is Finally Opening Up Pixel Tracking for Marketers to Measure Cross-Platform Stats https://t.co/o4A2ibzESa
Snapchat Is Finally Opening Up Pixel Tracking for Marketers to Measure Cross-Platform Statshttps://t.co/o4A2ibzESa
— Miguel López-Guzmán (@Miguel_LG) November 2, 2017
Nielsen Unveils Its Stack, Wants To Be Your End-To-End Solution https://t.co/tDSfOM8MPu
Nielsen Unveils Its Stack, Wants To Be Your End-To-End Solutionhttps://t.co/tDSfOM8MPu
— Miguel López-Guzmán (@Miguel_LG) November 2, 2017
MRC Finalizes Mobile Ad Measurement Guidelines https://t.co/yedXFFRsYX
MRC Finalizes Mobile Ad Measurement Guidelineshttps://t.co/yedXFFRsYX
— Miguel López-Guzmán (@Miguel_LG) November 2, 2017