Here's why Google just snagged popular GIF platform Tenor https://t.co/ZDaR1U8Io0
— Miguel López-Guzmán (@Miguel_LG) March 28, 2018
miércoles, 28 de marzo de 2018
Here's why Google just snagged popular GIF platform Tenor https://t.co/ZDaR1U8Io0
Adobe Adds TVSquared Television Measurement, Syncs With Search https://t.co/eFCnTxIGiZ
Adobe Adds TVSquared Television Measurement, Syncs With Search https://t.co/eFCnTxIGiZ
— Miguel López-Guzmán (@Miguel_LG) March 28, 2018
Coca-Cola is breaking the agency model to experiment with crowd-sourced creative briefs https://t.co/xS4gMURLNx
Coca-Cola is breaking the agency model to experiment with crowd-sourced creative briefs https://t.co/xS4gMURLNx
— Miguel López-Guzmán (@Miguel_LG) March 28, 2018
martes, 27 de marzo de 2018
Kantar Worldpanel: La publicidad en TV aporta 1 de cada 5 compradores de una marca https://t.co/1l180JEKXj
Kantar Worldpanel: La publicidad en TV aporta 1 de cada 5 compradores de una marcahttps://t.co/1l180JEKXj
— Miguel López-Guzmán (@Miguel_LG) March 27, 2018
Google Working On Non-Personalized Ad-Serving Option To Comply With GDPR https://t.co/wv3hzUVMAe
Google Working On Non-Personalized Ad-Serving Option To Comply With GDPRhttps://t.co/wv3hzUVMAe
— Miguel López-Guzmán (@Miguel_LG) March 27, 2018
jueves, 22 de marzo de 2018
Google announces third-party measurement expansions with MRC, Nielsen, comScore https://t.co/TJm2jDqdS2
Google announces third-party measurement expansions with MRC, Nielsen, comScorehttps://t.co/TJm2jDqdS2
— Miguel López-Guzmán (@Miguel_LG) March 22, 2018
YouTube to 'frustrate' some users with ads so they pay for music https://t.co/QiKx7XKgJp
YouTube to 'frustrate' some users with ads so they pay for musichttps://t.co/QiKx7XKgJp
— Miguel López-Guzmán (@Miguel_LG) March 22, 2018
miércoles, 21 de marzo de 2018
New Viewability Standards May Give Extra Credit to Ads That Play Longer https://t.co/7ruU2ZqCR7
New Viewability Standards May Give Extra Credit to Ads That Play Longerhttps://t.co/7ruU2ZqCR7
— Miguel López-Guzmán (@Miguel_LG) March 21, 2018
martes, 20 de marzo de 2018
Facebook introduces ‘store sales optimization’ and other ad improvements for retailers https://t.co/a5iBTYYXjt
Facebook introduces ‘store sales optimization’ and other ad improvements for retailershttps://t.co/a5iBTYYXjt
— Miguel López-Guzmán (@Miguel_LG) March 20, 2018
Adobe Takes Its Advertising Academy Global https://t.co/3mQy8nlNCb
Adobe Takes Its Advertising Academy Globalhttps://t.co/3mQy8nlNCb
— Miguel López-Guzmán (@Miguel_LG) March 20, 2018
viernes, 16 de marzo de 2018
Google Moves Aggressively Into In-App Ads, Launches Open Bidding https://t.co/gV9UjFuxNR
Google Moves Aggressively Into In-App Ads, Launches Open Biddinghttps://t.co/gV9UjFuxNR
— Miguel López-Guzmán (@Miguel_LG) March 16, 2018
jueves, 15 de marzo de 2018
Mercadona Online llegará en el segundo semestre de 2018 https://t.co/eBi1nkjwcD
Mercadona Online llegará en el segundo semestre de 2018https://t.co/eBi1nkjwcD
— Miguel López-Guzmán (@Miguel_LG) March 15, 2018
Google to Prioritize Stories for Papers' Paying Readers https://t.co/5x4OCBU9C0
Google to Prioritize Stories for Papers' Paying Readershttps://t.co/5x4OCBU9C0
— Miguel López-Guzmán (@Miguel_LG) March 15, 2018
martes, 13 de marzo de 2018
Digitas drops LBi from its name as it moves closer to Publicis Groupe’s media business https://t.co/oAyJ2bISGp
Digitas drops LBi from its name as it moves closer to Publicis Groupe’s media businesshttps://t.co/oAyJ2bISGp
— Miguel López-Guzmán (@Miguel_LG) March 13, 2018
¿Por qué empieza tan tarde el prime time español? https://t.co/S7ej1stdkv via @ZenithESP
¿Por qué empieza tan tarde el prime time español? https://t.co/S7ej1stdkv via @ZenithESP
— Miguel López-Guzmán (@Miguel_LG) March 13, 2018
lunes, 12 de marzo de 2018
Google champions 'assistive' brands https://t.co/SFriQDVOYC
Google champions 'assistive' brandshttps://t.co/SFriQDVOYC
— Miguel López-Guzmán (@Miguel_LG) March 12, 2018
viernes, 9 de marzo de 2018
Kantar Media Enters E-Commerce With Focus On Amazon Paid Search https://t.co/GKVRhX4Feg
Kantar Media Enters E-Commerce With Focus On Amazon Paid Searchhttps://t.co/GKVRhX4Feg
— Miguel López-Guzmán (@Miguel_LG) March 9, 2018
jueves, 8 de marzo de 2018
Fox To Dramatically Cut Prime-Time Ads, Increase Brand Content https://t.co/wGo9LcH7ql
Fox To Dramatically Cut Prime-Time Ads, Increase Brand Contenthttps://t.co/wGo9LcH7ql
— Miguel López-Guzmán (@Miguel_LG) March 8, 2018
Let's Try to See Clearly on Blockchain for Advertising https://t.co/F66SJNt0rF
Let's Try to See Clearly on Blockchain for Advertisinghttps://t.co/F66SJNt0rF
— Miguel López-Guzmán (@Miguel_LG) March 8, 2018
miércoles, 7 de marzo de 2018
Facebook estrena Breaking News https://t.co/9Q1CrSViyZ
Facebook estrena Breaking Newshttps://t.co/9Q1CrSViyZ
— Miguel López-Guzmán (@Miguel_LG) March 7, 2018
Nielsen Launches Forecast Tool For Audience Segments https://t.co/D8UZVowCsL
Nielsen Launches Forecast Tool For Audience Segmentshttps://t.co/D8UZVowCsL
— Miguel López-Guzmán (@Miguel_LG) March 7, 2018
viernes, 2 de marzo de 2018
'Attention' To Be New Language For TV Ads https://t.co/Fe466esPEQ
'Attention' To Be New Language For TV Adshttps://t.co/Fe466esPEQ
— Miguel López-Guzmán (@Miguel_LG) March 2, 2018
When Procter & Gamble Cut $200 Million in Digital Ad Spend, It Increased Its Reach 10% – Adweek https://t.co/LTiln3V0wk
When Procter & Gamble Cut $200 Million in Digital Ad Spend, It Increased Its Reach 10% – Adweek https://t.co/LTiln3V0wk
— Miguel López-Guzmán (@Miguel_LG) March 2, 2018
jueves, 1 de marzo de 2018
Amazon gana posiciones en el hogar con la compra de Ring https://t.co/9U1dhThzBw
Amazon gana posiciones en el hogar con la compra de Ring https://t.co/9U1dhThzBw
— Miguel López-Guzmán (@Miguel_LG) March 1, 2018