As Netflix Becomes Most Valuable Media Company, Will Ads Follow? https://t.co/KOQJdydaoU
— Miguel López-Guzmán (@Miguel_LG) May 30, 2018
miércoles, 30 de mayo de 2018
As Netflix Becomes Most Valuable Media Company, Will Ads Follow? https://t.co/KOQJdydaoU
lunes, 28 de mayo de 2018
Only A Third Of Consumers Opting In To GDPR Compliance https://t.co/DKlwley9bt
Only A Third Of Consumers Opting In To GDPR Compliance https://t.co/DKlwley9bt
— Miguel López-Guzmán (@Miguel_LG) May 28, 2018
domingo, 27 de mayo de 2018
Réquiem por el ‘a ver qué echan por la tele’ https://t.co/A5Fziz3iRr
Réquiem por el ‘a ver qué echan por la tele’ https://t.co/A5Fziz3iRr
— Miguel López-Guzmán (@Miguel_LG) May 27, 2018
jueves, 24 de mayo de 2018
Will Less Clutter, Shorter Commercial Pods Matter? https://t.co/eqUf15mAQu
Will Less Clutter, Shorter Commercial Pods Matter? https://t.co/eqUf15mAQu
— Miguel López-Guzmán (@Miguel_LG) May 24, 2018
martes, 22 de mayo de 2018
Nielsen Ratings Are Dead -- Long Live Audience-Targeting Capabilities? https://t.co/SSUmwosVB6
Nielsen Ratings Are Dead -- Long Live Audience-Targeting Capabilities? https://t.co/SSUmwosVB6
— Miguel López-Guzmán (@Miguel_LG) May 22, 2018
lunes, 21 de mayo de 2018
Las marcas están disminuyendo la actividad en Facebook https://t.co/tSaWKLOsAJ
Las marcas están disminuyendo la actividad en Facebook https://t.co/tSaWKLOsAJ
— Miguel López-Guzmán (@Miguel_LG) May 21, 2018
domingo, 20 de mayo de 2018
La era Laso: más títulos en 7 años que en los 25 anteriores - https://t.co/y4xc3aJPGf https://t.co/hxEXZThp7C
La era Laso: más títulos en 7 años que en los 25 anteriores - https://t.co/y4xc3aJPGf https://t.co/hxEXZThp7C
— Miguel López-Guzmán (@Miguel_LG) May 20, 2018
jueves, 17 de mayo de 2018
Facebook expands its list of marketing partners, while limiting what view tags can do https://t.co/dFqk0PIlXf
Facebook expands its list of marketing partners, while limiting what view tags can do https://t.co/dFqk0PIlXf
— Miguel López-Guzmán (@Miguel_LG) May 17, 2018
viernes, 11 de mayo de 2018
España, a la cabeza de Europa en consumo de audio online https://t.co/OCk4AMAvd4
España, a la cabeza de Europa en consumo de audio online https://t.co/OCk4AMAvd4
— Miguel López-Guzmán (@Miguel_LG) May 11, 2018
Google's Work With IAB In-App Viewability Will Lead To Mobile Ad Changes https://t.co/rEPd70Sd9V
Google's Work With IAB In-App Viewability Will Lead To Mobile Ad Changes https://t.co/rEPd70Sd9V
— Miguel López-Guzmán (@Miguel_LG) May 11, 2018
miércoles, 9 de mayo de 2018
Univision To Launch 'Netflix For Spanish-Language Content' https://t.co/xew77TWrY0
Univision To Launch 'Netflix For Spanish-Language Content' https://t.co/xew77TWrY0
— Miguel López-Guzmán (@Miguel_LG) May 9, 2018
Google's removal of DoubleClick ID presents litany of issues for brands, agencies https://t.co/jPqGFLaZql
Google's removal of DoubleClick ID presents litany of issues for brands, agencies https://t.co/jPqGFLaZql
— Miguel López-Guzmán (@Miguel_LG) May 9, 2018
Google consolidates its news services https://t.co/lkmzHe5uNU
Google consolidates its news services https://t.co/lkmzHe5uNU
— Miguel López-Guzmán (@Miguel_LG) May 9, 2018
New research: the six-second ad experience https://t.co/2JZ9lf7Hda
New research: the six-second ad experience https://t.co/2JZ9lf7Hda
— Miguel López-Guzmán (@Miguel_LG) May 9, 2018
martes, 8 de mayo de 2018
M-Commerce Declines: We Still Love Big Screens https://t.co/TqUBiPa6dN
M-Commerce Declines: We Still Love Big Screens https://t.co/TqUBiPa6dN
— Miguel López-Guzmán (@Miguel_LG) May 8, 2018
viernes, 4 de mayo de 2018
Google Gaining On Amazon In Smart Speaker Race https://t.co/rvLgiIEq6B
Google Gaining On Amazon In Smart Speaker Race https://t.co/rvLgiIEq6B
— Miguel López-Guzmán (@Miguel_LG) May 4, 2018
Online media time to pass linear TV in 2018 https://t.co/qT00xYSOWr
Online media time to pass linear TV in 2018 https://t.co/qT00xYSOWr
— Miguel López-Guzmán (@Miguel_LG) May 4, 2018
jueves, 3 de mayo de 2018
Facebook nos lo pone más difícil para segmentar https://t.co/xm0Xs1QyTm
Facebook nos lo pone más difícil para segmentar https://t.co/xm0Xs1QyTm
— Miguel López-Guzmán (@Miguel_LG) May 3, 2018
ComScore Adds 'Advanced Audiences' To Media Metrix Platform https://t.co/fMihBGYe94
ComScore Adds 'Advanced Audiences' To Media Metrix Platform https://t.co/fMihBGYe94
— Miguel López-Guzmán (@Miguel_LG) May 3, 2018
Traditional TV Cord-Cutting Is Global Trend https://t.co/sJmQrUwdCJ
Traditional TV Cord-Cutting Is Global Trend https://t.co/sJmQrUwdCJ
— Miguel López-Guzmán (@Miguel_LG) May 3, 2018
Down with viewability: MRC chief says it's time to move past 'marketplace fixation' https://t.co/rGYDOBcxyn
Down with viewability: MRC chief says it's time to move past 'marketplace fixation' https://t.co/rGYDOBcxyn
— Miguel López-Guzmán (@Miguel_LG) May 3, 2018