The Age Of Shoppable TV Ads, On A Mass Scale, Has Arrived https://t.co/n8PuvGQrIa
— Miguel López-Guzmán (@Miguel_LG) October 31, 2019
jueves, 31 de octubre de 2019
The Age Of Shoppable TV Ads, On A Mass Scale, Has Arrived https://t.co/n8PuvGQrIa
martes, 29 de octubre de 2019
'Wars' Officially Kick Off This Week With Apple TV+ Launch, HBO Max Unveil, Disney+ Blitz https://t.co/osM9SWSfC9
'Wars' Officially Kick Off This Week With Apple TV+ Launch, HBO Max Unveil, Disney+ Blitz https://t.co/osM9SWSfC9
— Miguel López-Guzmán (@Miguel_LG) October 29, 2019
lunes, 28 de octubre de 2019
Facebook News tab won’t include ads, but publishers can still monetize content https://t.co/x73V81Acrz
Facebook News tab won’t include ads, but publishers can still monetize content https://t.co/x73V81Acrz
— Miguel López-Guzmán (@Miguel_LG) October 28, 2019
Love it or hate it, the banner ad turns 25 today https://t.co/iIsn1n0IUU
Love it or hate it, the banner ad turns 25 today https://t.co/iIsn1n0IUU
— Miguel López-Guzmán (@Miguel_LG) October 28, 2019
miércoles, 23 de octubre de 2019
Time Spent With Digital Continues To Surge, Advertising Doesn't Necessarily Follow https://t.co/gMWHPkCw3v
Time Spent With Digital Continues To Surge, Advertising Doesn't Necessarily Follow https://t.co/gMWHPkCw3v
— Miguel López-Guzmán (@Miguel_LG) October 23, 2019
What Roku's acquisition of Dataxu means for marketers https://t.co/xmPgyJuO2O
What Roku's acquisition of Dataxu means for marketers https://t.co/xmPgyJuO2O
— Miguel López-Guzmán (@Miguel_LG) October 23, 2019
martes, 22 de octubre de 2019
IAB forecasts the first decline in U.S. digital ad revenue in more than a decade https://t.co/GkguqdZoKC
IAB forecasts the first decline in U.S. digital ad revenue in more than a decade https://t.co/GkguqdZoKC
— Miguel López-Guzmán (@Miguel_LG) October 22, 2019
lunes, 21 de octubre de 2019
Facebook opens search ads to all advertisers https://t.co/HGTYZZwnPE
Facebook opens search ads to all advertisers https://t.co/HGTYZZwnPE
— Miguel López-Guzmán (@Miguel_LG) October 21, 2019
viernes, 18 de octubre de 2019
New 'Journey Map' for marketers that tracks path to purchase could benefit video, branded content https://t.co/veLguanLtZ
New 'Journey Map' for marketers that tracks path to purchase could benefit video, branded content https://t.co/veLguanLtZ
— Miguel López-Guzmán (@Miguel_LG) October 18, 2019
jueves, 17 de octubre de 2019
YouTube to end support for third-party pixels early 2020 https://t.co/CCspyIqEtC
YouTube to end support for third-party pixels early 2020 https://t.co/CCspyIqEtC
— Miguel López-Guzmán (@Miguel_LG) October 17, 2019
miércoles, 16 de octubre de 2019
El dilema de los muros de pago en la prensa española https://t.co/llpunIsWBW
El dilema de los muros de pago en la prensa española https://t.co/llpunIsWBW
— Miguel López-Guzmán (@Miguel_LG) October 16, 2019
Rakuten TV lanza su servicio de AVOD en Europa. https://t.co/K6KYrPgAKz
Rakuten TV lanza su servicio de AVOD en Europa. https://t.co/K6KYrPgAKz
— Miguel López-Guzmán (@Miguel_LG) October 16, 2019
martes, 15 de octubre de 2019
How brands are preparing as California's privacy act becomes a reality in 2020 https://t.co/sIWGjZVFYr
How brands are preparing as California's privacy act becomes a reality in 2020 https://t.co/sIWGjZVFYr
— Miguel López-Guzmán (@Miguel_LG) October 15, 2019
miércoles, 9 de octubre de 2019
La OCDE propone una 'tasa Google' mundial para que los gigantes digitales paguen en función de dónde estén sus usuarios | Empresas https://t.co/IE25EkbE7t
La OCDE propone una 'tasa Google' mundial para que los gigantes digitales paguen en función de dónde estén sus usuarios | Empresas https://t.co/IE25EkbE7t
— Miguel López-Guzmán (@Miguel_LG) October 9, 2019
Google to address ad frequency with machine learning when cookies aren’t available https://t.co/ZN8h31nH91
Google to address ad frequency with machine learning when cookies aren’t available https://t.co/ZN8h31nH91
— Miguel López-Guzmán (@Miguel_LG) October 9, 2019
lunes, 7 de octubre de 2019
Global push for cross-media measurement https://t.co/yprQyenaic
Global push for cross-media measurement https://t.co/yprQyenaic
— Miguel López-Guzmán (@Miguel_LG) October 7, 2019
viernes, 4 de octubre de 2019
How Amazon could transform TV ads | via @warceditors https://t.co/si6yC4Pdug
How Amazon could transform TV ads | via @warceditors https://t.co/si6yC4Pdug
— Miguel López-Guzmán (@Miguel_LG) October 4, 2019