Has the word 'data' become meaningless – or worse, dangerous?https://t.co/tu8X6jqSp4
— Miguel López-Guzmán (@Miguel_LG) February 5, 2018
lunes, 5 de febrero de 2018
Has the word 'data' become meaningless – or worse, dangerous? https://t.co/tu8X6jqSp4
miércoles, 31 de enero de 2018
Digital Video Ad Revs Forecast To More Than Double On YouTube, Facebook https://t.co/AmQKeCHxn0
Digital Video Ad Revs Forecast To More Than Double On YouTube, Facebookhttps://t.co/AmQKeCHxn0
— Miguel López-Guzmán (@Miguel_LG) January 31, 2018
Line creates financial subsidiary to create and provide cryptocurrency, insurance and loans services https://t.co/Tu9IR4c7Qo
Line creates financial subsidiary to create and provide cryptocurrency, insurance and loans serviceshttps://t.co/Tu9IR4c7Qo
— Miguel López-Guzmán (@Miguel_LG) January 31, 2018
martes, 30 de enero de 2018
Microsoft to build Publicis Groupe's AI platform Marcel https://t.co/j25pz7fbK3
Microsoft to build Publicis Groupe's AI platform Marcel https://t.co/j25pz7fbK3
— Miguel López-Guzmán (@Miguel_LG) January 30, 2018
lunes, 29 de enero de 2018
What Google Chrome's Ad Block Feature Will Block https://t.co/fjPAnSnAg9
What Google Chrome's Ad Block Feature Will Blockhttps://t.co/fjPAnSnAg9
— Miguel López-Guzmán (@Miguel_LG) January 29, 2018
Is it time for an attention metric? https://t.co/RRsdqKAS5D
Is it time for an attention metric?https://t.co/RRsdqKAS5D
— Miguel López-Guzmán (@Miguel_LG) January 29, 2018
miércoles, 24 de enero de 2018
Snapchat will let non-users see Stories outside its app but won’t show them ads (yet) https://t.co/XMkL2lQnkC
Snapchat will let non-users see Stories outside its app but won’t show them ads (yet)https://t.co/XMkL2lQnkC
— Miguel López-Guzmán (@Miguel_LG) January 24, 2018
Agencies baulk as P&G plans to cut another 50% of agencies from its roster and bring more media capabilities in-house https://t.co/cFudlCZKsc
Agencies baulk as P&G plans to cut another 50% of agencies from its roster and bring more media capabilities in-househttps://t.co/cFudlCZKsc
— Miguel López-Guzmán (@Miguel_LG) January 24, 2018
martes, 23 de enero de 2018
Purpose can pay but metrics are needed | WARC https://t.co/VGitGjI5iP
Purpose can pay but metrics are needed | WARC https://t.co/VGitGjI5iP
— Miguel López-Guzmán (@Miguel_LG) January 23, 2018
lunes, 22 de enero de 2018
Google's six-second challenge finds agencies shrinking to fit fairy tales for Sundance https://t.co/fmb9qMN6iQ
Google's six-second challenge finds agencies shrinking to fit fairy tales for Sundancehttps://t.co/fmb9qMN6iQ
— Miguel López-Guzmán (@Miguel_LG) January 22, 2018
viernes, 19 de enero de 2018
OpenX Now Open For GDPR Business, Guarantees 100% Compliance https://t.co/XfcHQjovNO
OpenX Now Open For GDPR Business, Guarantees 100% Compliancehttps://t.co/XfcHQjovNO
— Miguel López-Guzmán (@Miguel_LG) January 19, 2018
jueves, 18 de enero de 2018
Kantar Advertising Report Finds Strong Synergies Between Facebook And TV https://t.co/IQvP2wAHGC
Kantar Advertising Report Finds Strong Synergies Between Facebook And TVhttps://t.co/IQvP2wAHGC
— Miguel López-Guzmán (@Miguel_LG) January 18, 2018
Clear Channel Outdoor Unveils 'Behavioral' Ad Network https://t.co/3sRRwdXU1f
Clear Channel Outdoor Unveils 'Behavioral' Ad Networkhttps://t.co/3sRRwdXU1f
— Miguel López-Guzmán (@Miguel_LG) January 18, 2018
Brand consideration may not be the best metric https://t.co/RDJyKPA01q
Brand consideration may not be the best metrichttps://t.co/RDJyKPA01q
— Miguel López-Guzmán (@Miguel_LG) January 18, 2018
martes, 16 de enero de 2018
Ads are integrated, consumers are unmoved | via @warceditors https://t.co/lkabg5Kugw
Ads are integrated, consumers are unmoved | via @warceditors https://t.co/lkabg5Kugw
— Miguel López-Guzmán (@Miguel_LG) January 16, 2018