Cómo contratar anuncios en Twitter (promoted tweets)

Vía yambins


http://support.twitter.com/articles/142161






How do companies use the Promoted Products platform?
We provide a self-serve dashboard to advertising partners. Access to this dashboard, and our Promoted Products, will initially be limited to a handful of advertisers. As our self-service tools become more robust, we plan to gradually open up the platform to other advertising partners.
How much does it cost to promote content on Twitter? Do advertisers use a cost-per-click (CPC) model, or something else?
Some Promoted Products offerings, such as Promoted Trends, are a fixed rate. Others use a simple impression-based pricing model. We are still developing that model with our initial advertising partners by measuring multiple indicators of engagement, such as: retweets, @replies, use of hashtags, avatar clicks, in-Tweet link clicks, views after retweet, and more. We call these collective indicators "Resonance" and believe that over time, a pricing model based on resonance will be better tuned to the actual value of promoting a Tweet than simple cost-per-click or dollars-per-follower models.
Will you syndicate these search ads to third parties?
We are beginning to make Promoted Tweets and Promoted Trends available beyond Twitter.com – something we have discussed doing since launching Promoted Tweets in April.

We are syndicating Promoted Products to a select number of applications – starting withHootSuite and TweetDeck, and others are on the way. These partners will run Promoted Tweets in search and highlight Promoted Trends, sharing in Twitter's revenue for these products. This is an important step for these partners and for the many highly active Twitter users who spend considerable time on third-party applications. We are also beginning to test syndication of Promoted Tweets in user timelines. Initially, we are testing these with our partner, HootSuite. As with all Twitter launches, we'll review the initial feedback and determine where we take it from here.
When will we see Promoted Tweets in the user timeline?
When we launched Promoted Tweets in April, we outlined our plan for gradually rolling them out in all of the places people experience Twitter: first in search on Twitter.com, later in search through our partners, and eventually in the user timeline. We've accomplished the first two steps and, starting in November, we are beginning to test syndication of Promoted Tweets in user timelines. Initially, we are testing these with our partner, HootSuite.
How will Promoted Tweets in user timelines work?
During the testing period with HootSuite, we will experiment with where and when Promoted Tweets are shown in the timeline. Not all HootSuite users will see Promoted Tweets, and those who do may see different Promoted Tweets in different places in their timeline. As with all Promoted Tweets, we will display them in the timeline when they are relevant. Similar to our Promoted Account recommendations, we use several signals to determine a Promoted Tweet's relevance to a user, including the public list of whom they follow. We will expand the rollout only when we feel we're delivering a high-quality user experience.
What's the algorithm for Resonance?
Resonance is a metric that measures how well a company's Tweets are resonating with users and helps determine which Tweets get displayed as Promoted Tweets and which don't. Conceptually, it's a metric that reflects the combination of all parts of a company's interaction with its customers on Twitter. Since it is the 'secret sauce' of the platform, and will evolve over time, the details of what makes up Resonance will not be disclosed.