Midiendo el ROI del social marketing

Social media marketing delivers a wide range of benefits to organizations that are beneficial in the short-term and long-term, in ways both quantitative and qualitative. In this independent report, Forrester Research shares primary research results about the factors marketers should consider when determining the return on investment of their social media marketing efforts.

“Marketers can and should measure financial return but cannot overlook other vital measures of social media success and contribution.”